Lo­cal agency Ross Ad­ver­tis­ing scored a ma­jor vic­to­ry at this year's Caribbean Ad­ver­tis­ing Fed­er­a­tion (CAF) AD­DY Awards, tak­ing home 21 in all–five Gold and 16 Sil­ver.The judges al­so award­ed Ross Ad­ver­tis­ing Spe­cial Recog­ni­tion for Best Copy­writ­ing for Hoop of Life TV "for a flaw­less script", as well as an award for best cul­tur­al di­ver­si­ty. The Mo­sa­ic Award was al­so giv­en to the agency for the Fire­One In­de­pen­dence Day Ad.

CAF is a mem­ber of the Amer­i­can Ad­ver­tis­ing Fed­er­a­tion (AAF), which rep­re­sents thou­sands of ad­ver­tis­ing com­pa­nies in the Unit­ed States and the Caribbean. The AD­DY Awards are spon­sored by AAF and are the ad­ver­tis­ing in­dus­try's most com­pre­hen­sive and pres­ti­gious com­pe­ti­tion recog­nis­ing cre­ative ex­cel­lence in nu­mer­ous cat­e­gories of var­i­ous me­dia types.

This year, 678 en­tries were judged from over 37 dif­fer­ent com­pa­nies rep­re­sent­ing Bar­ba­dos, T&T, Ja­maica, US Vir­gin Is­lands, St Lu­cia, Grand Cay­man and Puer­to Ri­co. The Caribbean Ad­ver­tis­ing Fed­er­a­tion is the first and on­ly non-Amer­i­can mem­ber of the Amer­i­can Ad­ver­tis­ing Fed­er­a­tion and is part of the fourth Dis­trict of Flori­da and the Caribbean.