In 1993, when Jamaican dancehall artiste Shabba Ranks released the song Bedroom Bully, the music video, which featured numerous young women gyrating around Ranks while he sat on a bed, drew little scrutiny.
The lyrics of the song didn't garner questions either, although they could be interpreted as violent. Excerpts from the lyrics include lines such as "I'm a bedroom bully without mercy/in my bedroom is my territory/any girl come test they cannot leave me." In the song, Ranks also sings about his father "bedroom bullying" his mother.
A bully is defined as a person who uses strength or power to harm or intimidate those who are weaker. The relationship between the bully and the person being bullied is abusive. When this term bully is translated to sexual activity, the resulting imagery becomes marred by violence.
In 1993, the visuals used to define a bedroom bully were not as conspicuous as those images that began surfacing on the Internet earlier this year with the release of the remake of the song by another Jamaican dancehall artiste Busy Signal.
The images cannot be linked directly to Busy Signal, but began showing up around the same time the remake was released. The memes featured images of a woman hiding behind a bed and a man standing up and pointing at the bed as if commanding her to get in. In another cartoon a man is pictured dragging a woman into a bed.
Sometime after these images appeared they were remade to reverse the roles between men and women. Because these images were memes, it may not be immediately clear to viewers that what is being depicted is rape. The images are now available on t-shirts. There is a herbal tonic drink also named Bedroom Bully made by a manufacturer Zion Organic Inc.
Prof Gabrielle Hosein, from the University of the West Indies' Institute of Gender and Development Studies, says the song is not an example of dancehall subculture, but a signifier of a cultural system of male domination.
"The culture of music that champions men's domination of women and also forms of masculinity that are associated with violence and power are not by themselves the cause of rape or its acceptance or its silencing," she said.
"They are a part of a wider culture of music, advertising billboards–for tiles, cars, car batteries, alcohol, et cetera–music videos, public talk and gendered relations that collectively reinforce the idea of women's sexual availability on men's terms and to reinforce men's status in the eyes of other men."
She added that women are taught to be constantly on their guard to subscribe to men's insatiable sexual needs.
"The beliefs and values in our society reinforce the idea that men have an active and even uncontrollable sexuality that they can't help but satisfy, and that women must lead their lives as if they know and should expect this," Hosein said.
"We should therefore be careful of our dress, movements and bodies and so on, living as if our basic right to fully control and decide what happens to our bodies and sexuality cannot be guaranteed."
Hosein said the male domination evident in songs like Bedroom Bully are directly connected to the positions of other cultural institutions.
"It's also totally central that our institutions � law, family, religion and schooling � do not protect and promote women's full control over their bodies, sexuality and fertility by legalizing abortion on request, teaching sexual education in schools beyond abstinence, making condoms easily available without stigma and by promoting a culture of silence regarding child sexual abuse, incest, forced early sexual initiation, marital rape and date rape."
In a telephone interview with the T&T Guardian, Jamaican-born feminist critic and author, Joan Morgan, said responding to a particular song or graphic was more like pleading than dealing with the larger, global problems of sexism, misogyny and rape culture.
"These moments come up and we react to the moment and not all the non moments," she said.
"The number of things that I could say about it doesn't make a difference to me. The larger problem is that we're quick to challenge graphics like these and artists for their lyrics, but it's the women who are actually being brutalised by rape whose stories are never told and that we've accepted this silence that needs addressing."
Morgan defined rape culture as a "system of organised and intersecting oppression, racism and patriarchy that combines to make women's rights to their own bodies irrelevant. When we talk about rape culture, we talk about rape as a system of control, rape as a system of keeping down women and children, and sometimes men who are not at the top of the power structure."
The recent issue with American rapper Rick Ross was a rare example of an effective strategy according to Morgan.
In March, Ross came under fire for lyrics in his song U.N.E.N.O., where he spoke about taking a woman home and having sex with her after drugging her. Ross, who was a Reebok brand ambassador, lost his contract after a petition for his removal was presented to the company.
"With Rick Ross the approach that people took in approaching his sponsor was really effective and because they did pull sponsorship, and he'll probably never have another lyric like that, but it's very rare when black women's bodies are linked to corporate entities in that way."
Figuring out how to address these issues in our communities would be culturally specific, added Morgan.
"Some strategies are more effective than others but it has to start with an overall education about rape because a lot of men and women just don't know what consent is."
Morgan added, however, that she does not believe in censoring artists. But she does believe a culture of accountability needs to be created.
UWI students share opinions
The T&T Guardian visited a gender studies class at UWI to get their views on the Bedroom Bully song and graphic.
Students were asked about their initial reactions to both, whether or not anything they saw or heard seemed violent and if they thought this was culturally specific to dancehall music.
Monique Wickham, 20,
sociology major
"First time I heard it I hated it because I know what the song means and how society is saying it's normal for men to act like this. It's violent and people don't recognise because they get caught up in the beat. It signifies the culture at large and is not isolated. It's part of our socialisation that continues to perpetuate over time."
Dylan Sahabdool, 20,
French major
"I think it further helps to objectify women, so instead of her being a person she's an object. It reinforces rape culture and it's happening in larger society as well. Men justify rape as though it's something they do because they can't help themselves, but they can."
Alycia Parris-Ross, 39,
psychology major
"The man (in the image) looks like what the name says–a bully. It looks violent, like she's hiding from him. I think it shows how we are in society in general. Nothing happens in a vacuum."
Shaneece Noel, 20,
government/political science major
"To me, the girl being dragged says it all, that the man is a bully but it doesn't seem violent to me; it just seems heavily sexually-oriented. We find these type of overly sexual lyrics in all genres, not just dancehall."
