T&T Football Association (TTFA) has decided to join with corporate organisations to lure local fans to once again support football following the dismal attendance at the just-concluded Women's Caribbean Cup and the Caribbean Football Union Under-20 Championships.T&T took the titles in both tournaments but there were very few spectators to cheer on the teams and witness the 22 goals the women Soca Warriors gave to their Caribbean counterparts or the excellent performances exemplified by Kadeem Corbin who scored the most goals while netting a hat-trick in the final.
Resonance Trinidad will be launching a TTFA Membership Loyalty Card in conjunction with the football association geared at some 250,000 consumers through 2,500 merchants. The affinity-like card will see consumers rake in points and get discounts every time they shop at stores or deal with service providers who carry the TTFA logo.
The cards will operate in tiers–bronze, silver, gold and platinum. A person with a platinum card will automatically get a free ticket to all international games while other card holders will be beneficiaries of gift vouchers, points and discounts throughout hundreds of destinations.Resonance Trinidad is a fully-owned subsidiary of Resonance Caribbean, a franchise holder of Resonance Alliance, an organisation based in South Africa with franchises located in Europe, Africa, Asia and South America. Resonance Trinidad is a provider of mobile, electronic and web-based services throughout T&T. The company was established in 2006 and they are aiming to become the leading provider of mobile and electronic transactions through the Caribbean and the Latin American regions.
Just last month, TTFA formed a partnership with HealthNet Caribbean Clinics and launched the MYCard Sport programme where free medical screenings will be given to all national teams and technical staff of the Trinidad and Tobago Football Association. MyCard Sport has invested $3 million over four years to ensure all players from the Under-10 to the seniors are at peak performance and health while representing the Red, White and Black. In addition all MyCard holders will be providing a $20 cash back to the TTFA for youth and player development.Richard Ramrekha, CEO of the parent company Lab Medica Group, explained: "All of T&T would have been saddened by the untimely death of Akeem Adams and Kevon Carter, and we felt that we needed to get involved and ensure that all athletes get a medical screening even before touching the field of play." He added: "When you buy a MyCard TTFA you support our footballers including our Soca Warriors in their World Cup campaign toward Russia 2018." See Page 62.