DETROIT-After years of sputtering, sales of big pickups kicked into overdrive last month. Demand for full-size pickups jumped 16 per cent, helping make August the strongest month for US auto sales in three years. Overall auto sales increased 20 per cent from a year earlier to nearly 1.3 million, according to Autodata corp. The rising demand shows that businesses need to replace aging trucks and feel more confident about the recovery in US housing-a market where pickups are essential for hauling equipment and crews.
"Businesses don't usually go buy a fleet of trucks unless they have good reason to believe that business will be ramping up," said Jesse Toprak, vice president of market intelligence for the TrueCar.com auto pricing service Ford, GM and Chrysler, the biggest makers of full-size trucks, notched double-digit gains in overall sales last month.
In pickups, Ford's F-Series, the top-selling vehicle in America, saw a 19 per cent sales increase, as did Chrysler's Ram pickup. Sales of General Motors' Chevy Silverado rose four per cent, while the GMC Sierra was up nine per cent. Toyota's struggling big truck, the Tundra, posted a huge increase of 68 per cent. The rising demand helped push total US auto sales last month to an annual rate of 14.5 million. That's the best monthly sales pace since the government's "Cash for Clunkers" rebate program in August of 2009.
Pent-up demand is part of the reason for the truck increase. The average vehicle on US roads is nearing 11 years old, and some are simply wearing out. But automakers and industry analysts say the economic recovery, new housing in particular, is starting to make buyers feel more comfortable about a big-ticket purchase.
There's a direct correlation between the housing market and pickup sales, they say. When people who work in housing or other construction are more confident, they tend to invest in equipment. Some may be adding crews and need vehicles to get them to and from job sites. Housing has been in the dumps since the 2008 financial meltdown. But recently there have been some good signs. US new home sales rose 3.6 per cent in July to match a two-year high reached in May. In the past 12 months, sales have jumped 25 per cent. But new-home sales remain well below the annual pace that economists consider healthy.
Gas mileage also is playing a role in the pickup increase. Newer models are lighter than older ones and can be equipped with small but powerful V-6 engines. A business owner can cut costs dramatically by replacing a ten-year-old pickup, said Jeff Schuster, senior vice president of forecasting for LMC Automotive, an industry consulting firm.
AP
