Omzad Khan and Nigel Eastman of the design duo Zadd and Eastman say they're disappointed this year's Trinidad and Tobago Fashion Week was cancelled. But with a successful showing of the Zadd and Eastman Resort collection at Caribbean Fashion Week in
Jamaica behind them and weeks of contact-building while attending high-power events like New York Fashion Week and The Magic Show in Las Vegas, not to mention a continued demand for custom clothing, the designers say they'll make do.
The Point Fortin-based team gave their retail store a facelift earlier this year by relocating-albeit only one building over on the Cap-de-Ville Road, in the heart of the bustling Southern borough, close to a hardware and the WASA customer service office. The facelift included upgrading lighting, consolidating space, painting, lots of trendy fixtures and two comfy divans. The pair has also streamlined production.
Above the retail space is the boutique where design, sketching, fitting and the actual sewing take place. Khan calls it a "little sweatshop" where on average ten employees work to construct garments. Eastman says this space is just as "sacred" as the runway. "As a local designer in this market you have to do what you can to survive, which is why we do retail. There are others who have to make uniforms, who do whatever they have to support their art," explained Eastman who doubles as a secondary school art teacher.
Twelve years after they collaborated on what they call their signature line-hand-painted tan, brown and beige linens-they continue to cater to the elegant and glamorous Caribbean woman. "That is our clientele: the woman who understand fashion, who wants to be wow," says Eastman. Eastman pointed out that most of their custom designs go to women from Port-of-Spain and environs, all of whom are willing to make the drive down South to get that wow factor. Yet, there are those who live in the area, friends and neighbours, who have become loyal customers. These women come as family: mothers who've shopped with Zadd and Eastman for years and introduced their daughters to the line and retail store. They come back for special occasions like anniversaries and, most importantly, weddings, where Khan says most of their income is made. When the Sunday Arts Section visited the duo the final touches were being put on a black silk chiffon bridesmaid dress.
One loyal customer is jazz singer Vaughnette Bigford, who lives in nearby La Brea, 20 minutes from the shop. She wears their clothes for all her major performances. The Bigfords-Vaughnette, her mother, aunts, sisters and nieces-also call on Zadd and Eastman for special functions. "I had been wearing Zadd and Eastman even before I became an entertainer. Maybe since the year 2000. We developed a friendship after I visited their shop on several occasions. I keep going back simply because I know that they know me, they understand me, and the clothes they make for me totally fit what I want the product Vaughnette Bigford to look like," she said.
Bigford feels their clothes are quintessentially Caribbean. "I love a number of local designers and I own pieces by a few of them. I think each of our local designers have a unique way of representing themselves and they all do really great work, but personally I stick with Zadd and Eastman because I think their clothes reflect the beauty of the Caribbean person. The striking colours, the beautiful silks, the hand-painted pieces are all amazingly reflective of who we are as a people. Eastman said, "The first collection was hand-painted linen, tan and brown. Then we went into some painted chiffon with floral patterns on hand-painted chiffon. There were a lot of greens and blues and yellows. Then hand-painted silk in cool and breezy bright colours. Within recent times our construction was a little more defined."
Eastman was referring to the recreation of the signature line in 2009 for the Summit of the Americas fashion show. The newer work coupled flowing maxi dresses with corsets, zipper details and pompadours. Khan related being honoured by a call from the Malaysian prime minister's wife, who went home with some of their pieces. Their work has been featured most notably in the Italian fashion magazine El Collezioni and worn by R&B singer Michelle Williams. They also outfitted Miss Universe Trinidad 2011 Gabrielle Walcott. Their resort collection is starkly different from the signature that has graced runways throughout the Caribbean, Europe and North America.
"If you look in recent trends, you'll see the resort clothes. Cruise glamour has been in demand for the last five years and that was the inspiration: something current but that could also be affordable. We were also playing with voile, silk and cotton and did a lot of colour blocking," said Khan. "This collection was a little different from our normal thing, which is either painting or dying. No more merging of colour, but just sharp blocks of colour and nothing form-fitting." Part of their strength is the ability to merge different influences. "Sometimes it's a little Afrocentric. Sometimes it's a lil' Indocentric. Sometimes it's in the middle. Sometimes it's just plain classy. There are common elements of style but there has to be a certain taste and marketability," explained Eastman.
All their collections are wearable-no fantasy runway...only clothes here-and made so that the middle class can afford them. "The money is to be made from the middle class. The poor can't afford it and the wealthy really don't come. The middle class in T&T buy the bulk of the clothing so that's who we target."
