Just when you thought air travel couldn't get any worse, it did: more confusion, exploitation, manipulation and the occasional molestation. But wait! What's that in the sky? A bird? A plane? Well, it is a plane: an old American Airlines plane painted "RED." REDjet is finally here to save us from the nightmarish experience flying has become. Or is it? First there were the TSA personnel who pushed their fingers in toddlers' pants. Then a woman, in the midst of her pat-down, "grabbed and twisted" a security agent's breast. Next, a 95-year-old cancer patient had her "wet and firm" adult diaper forcibly removed. Security is only the beginning of passenger abuse. Up until last week, US airlines were pocketing an extra US$28 million daily thanks to a US Congress deadlock. Aviation taxes were not being charged to passengers, so airlines increased their fares by the tax amount, pocketing the difference.
In fact, airlines worldwide profited US$21 billion last year from the "ancillary fees" they charge. These fees not only put a heavy strain on our pockets, but also make the booking process hellishly complex. Take Ireland's Ryanair, the budget airline Europeans love to hate. One-fifth of its revenue comes from ancillary fees. These include euro 40 for printing a boarding pass at the airport, despite a euro 6 check-in fee per person, per flight, when booking online. In-flight beverages can cost ten times the retail price, and the seats don't even recline. Other Ryanair proposals: adding six more seats per aircraft by eliminating two of the toilets; making passengers pay to use the toilets; and redesigning aircraft to accommodate "standing passengers."
The cost of "low-cost"
Many of us haven't heard of Ryanair, but it is apt to mention. REDjet's CEO Ian Burns "dreams of creating a Caribbean version of Europe's cut-rate Ryanair," says a recent newspaper report. He means it, of course, in the low-cost aspect. That's why he calls REDjet the "consumer champion," reiterating the potential for a US$9.99 fare, thus "reducing the cost of travelling in the region by up to 60 per cent." And he firmly believes in this business model. In a YouTube video interview with Errol Fabian, Burns says his is, in fact, the "most sustainable, profitable airline model in the world..." They're a boastful bunch. But Trinis like a good deal. The Burns are talking our language. But when you take a closer look you might find less English and more Greek.
As a "low-cost" (read: budget/no frills) airline, CEO Burns calls his an "opt-in policy, which means you pay for what you get." Looking into a return trip to Barbados in December, I found a base fare of US$55 each way, a far cry from US$9.99. Then there are the airport security charge, sales tax, passenger use charge, concourse fee, airport terminal charge...For whatever reason, the passenger service charges alone total US$73.94: more than a flight itself. These are things over which REDjet has no control. But then the airline delivers its surprise. Hidden fees? A "VIP pass" supposedly lets you sit where you want-for an extra US$10. In big, red, all-capital letters, you read that you get to carry one handbag and laptop onboard for "free." Jump for joy.
What REDjet calls "extras" includes luggage, even carry-on luggage. Luggage fees are determined by size and weight, up to US$25 each. But that's the online price. While REDjet allows two checked pieces, you can only pay online for one piece. For the other piece, you must pay for it at the airport, which carries pricing up to three times more than the Web site. So travelling with two large suitcases could potentially cost you US$120. And then, for your convenience and laziness, REDjet will send a text message reservation confirmation to your phone-for an extra US$1. The only convenience, in fact, is being able to book online. Online booking costs the airline almost nothing. But it does cost the passenger: US$5 per passenger, per flight. And yet nowhere in the fee breakdown is this explicitly mentioned.
So airfare, taxes, REDjet's hidden fees, text message, priority boarding (which equates to a seat assignment), one carry-on and one suitcase totals around US$285. At the end of this exhausting, unfamiliar booking process, REDjet isn't such a steal of a deal. The "opt-in" ancillary costs run into the ridiculous. It is something to which West Indians are not accustomed, but which today's more complex world necessitates: a keener eye, a more guarded pocket and a wearier disposition. Not everything that glitters is gold. And given that Ryanair is apparently REDjet's inspiration, the future looks anything but golden for passengers. If it's one thing REDjet has given us, it's alternatives. So before you give in to the low-cost allure, explore your options. Otherwise, you may only be seeing red. To wit: the total for the same flight on Caribbean Airlines was US$140 cheaper, half REDjet's cost.
