The important point Munro was articulating is that Trinidad and Tobago's Government stands to be the biggest beneficiary of "Soca Tourism." "Foreign exchange amounting into millions of dollars is accrued annually. The Piarco International Airport is packed weeks before Fantastic Friday. The taxis ply a lucrative trade plus the hotels and vendors all operate at an optimal level during the Carnival season." Munro explained happily. Even sponsors benefit. Angostura Limited was the first sponsor in 1993 and Carib Brewery Limited has been the longest standing sponsor. The wider vision of the Foundation is to develop a template for Pay-Per–View on a global scale and merchandise the International Soca Monarch Competition. "The International Soca Monarch Competition is our gift to the world", Munro said.
