Subsequent to start-up operations, the private sector must buy into the venture to make it pay for itself in the long run. Entrepreneurship, marketing and advertising capability must be employed. It cannot be that regionally-based corporations will not spend parts of their advertising budgets in such a venture; so too do multinationals corporations which daily extract wealth from the region will not invest in the sustenance of a regional media institution. The most important ingredient is the consciousness required for Caribbean people to begin to see themselves as "authors and finishers of their faith" in a community and the construction of a civilisation.