People who develop emotional intelligence (EQ) skills are said to have a better chance of succeeding than those who live on an emotional rollercoaster. But since not everyone is open to counselling sessions to learn about self-awareness, self-regulation, empathy, and social skills, EQ coach Kelline Theophille has found an unconventional way to help those hesitant to take the traditional route—Promise Jars.
Each jar carries a colour-coded collection of tools to help manage emotions: scripture verses written on red paper, affirmations on orange, inspirational quotes on green, and activities on blue.
“But every jar can have a different theme,” Theophille explained. “For example, one jar could focus on overcoming fear, another on having a sound mind. The theme depends on what the person is dealing with and needs help navigating.”
Theophille holds a double major in Psychology and Communication Studies from the University of the West Indies, St Augustine, and worked in several jobs after graduating. Over time, she noticed a troubling pattern — many people were allowing their emotions to undermine their quality of life.
“I would encounter clients who were falling apart because they couldn’t manage their emotions,” she said. “They were not progressing, and it bothered me. So I started researching how I could help people manage their emotions in ways that would help them move forward.”
Her curiosity led her to study emotional intelligence through the US-based Transformation Academy — an area still relatively new in T&T at the time.
She told WE that Promise Jars by Kell, which she launched in 2018, is her “baby” — a creative way to reach people who need support but may hesitate to ask because of the stigma surrounding counselling.
“One thing I’ve learned is that people may need help, but our culture makes it seem taboo. People think they have to be broken to seek encouragement and support, which is not the case,” she said.
Theophille believes everyone needs help navigating new stages of life.
“Not everyone knows how to be a new mom, a new wife, or how to transition into a new job. There should be no shame in wanting support to get through these things.”
Interestingly, many of her Promise Jar customers eventually seek one-on-one counselling.
“I remember one person telling me, ‘Kell, one of the activities bothered me, and I need you to help me walk through it.’ That started happening often, so I knew it was time to offer formal emotional intelligence counselling. A lot of my Promise Jar clients became coaching clients.”
Today, Theophille offers online and in-person individual and group coaching, staff training for companies, and works with students.
“I have a soft spot for primary schools because I used to be a guidance counsellor there,” she said.
She is also a recurring guest on a morning radio programme, where she discusses “matters of the heart” from an EQ perspective.
“We talk about romance, love, building and fixing relationships, handling conflict — all through the lens of emotional intelligence.”
The idea for Promise Jars began as a birthday gift for one of her best friends of 30 years.
“Having run out of gift ideas, I decided to give her encouragement and support,” she recalled. “I wrote scriptures, quotes, activities, and affirmations. She loved it and said, ‘Kell, why don’t you turn this into a business? Other people really need it too.’”
The seed was planted, and frustration with her full-time job helped it grow. On Mother’s Day 2018, she began marketing the Promise Jars within her network while still commuting daily from Fyzabad to Port-of-Spain for a job that didn’t align with her purpose.
“It took off far more than I expected,” she said. “By August, it was outpacing my job, so I told my husband, Cleo, that I was going into it full-time. The challenge was expanding beyond my network.”
She started Instagram and Facebook pages and began explaining the concept online.
“A lot of people didn’t understand it at first, so it wasn’t smooth sailing,” she admitted.
Eventually, people began to take notice, and opportunities opened up. Theophille secured a contract with the local arm of a UN agency to create jars for care packages for women in need and now also supplies jars for conferences.
“People really began to see the value of giving others encouragement and motivation — something beyond a pretty word,” she said. “My heart will always be to teach people that there’s no shame in seeking help that’s tailored to you. Be bold enough, be brave enough to push past what others may whisper, and do what you need to do. Just get the help you need — you’ll be better for it.”
