In just 14 months, Frosty Cups Events Artistry has gone from a bold idea to one of Trinidad’s most talked-about premium slushie experiences, and at the helm is Theresa Noel, the visionary founder who is redefining creative event refreshment.
Noel, founder and creative director, brought to Frosty Cups the precision and discipline of her corporate background.
With years of experience in the business world and a BA (Hons) in Business Management, she knew from the outset that Frosty Cups needed to be more than just a product—it had to be an experience.
“My background made me sharper, more aware, and more prepared to run Frosty Cups like a real business, not just a weekend idea,” Noel says. “Every detail mattered—branding, operations, customer interaction, partnerships. It all had to feel premium.”
Her corporate experience helped her establish strong systems, manage high-volume events, and maintain professionalism, ensuring Frosty Cups stood out from the very beginning.
What started as a single slushie setup has grown into a signature feature at brunches, birthday parties, corporate gatherings, and upscale private events.
The brand’s slogan—Sip • Snap • Celebrate—has become a promise: every cup served delivers not just flavour, but a moment.
While Frosty Cups has captured the hearts of families and social gatherings, its reputation in the corporate world is equally impressive. The brand has served clients such as Massy Motors, Republic Bank Limited, and the High Commission of Canada.
Noel’s dedication to excellence has positioned Frosty Cups as the go-to feature for organizations seeking high-standard hospitality with a creative twist.
Frosty Cups has also become a social highlight across Trinidad and Tobago, appearing at lively and memorable gatherings including Citrus TT, Palmiste People, R & B Brunch Festival, and Kids Carnival Kingdom.
Expanding beyond Trinidad, Frosty Cups has established creative partnerships in Tobago, delivering bespoke refreshment experiences for weddings, Carnival, and Easter events. Highlights include collaborations with Merci Buccoo for intimate weddings, and Jade Monkey and Fairways Restaurant for high-energy festival celebrations.
These projects showcase the brand’s versatility, adaptability, and ability to elevate events of any scale.
Though premium slushies are the core offering today, Noel has ambitious plans for the brand’s evolution guided by her mission to elevate event refreshment into artistry.
