Bacano Bookshop’s new St Augustine location along the Eastern Main Road is as much a conventional outlet featuring low-cost used books as it is an oasis of creative possibility. It recently moved there from its long-standing Arima location.
An eclectic selection of fiction and non-fiction fills the shelves on the third floor of Campus House, but the possibilities that founder and owner Deneka Thomas sees for the space extend well beyond selling books.
For Thomas, a young creative entrepreneur, poet and self-described “space maker”, Bacano is part of a much larger project to create opportunities for writers, poets, readers and other creatives, while demonstrating that a livelihood can be built outside traditional paths of employment.
What keeps her committed to a business challenged by current perceptions of a generation supposedly devoid of a desire to read? As a reader herself, she wants to make books “accessible and a little bit more cool”, offering them at reasonable prices while creating an environment where reading can be fun and communal.
That community, she stresses, need not conform to conventional ideas about literary engagement. That said, Thomas is no fan of the traditional book club model, with fixed reading material and timelines.
Instead, Bacano allows people to come with whatever they want to read while still enjoying “a community and a space that’s a support system for reading”.
But there is a hard commercial reality behind the idealism. “The bookshop alone in this economy,” she acknowledges, “is not very lucrative.”
This is a major reason why Bacano forms part of a wider creative enterprise. Thomas is a known go-getter involved in organising workshops and outreach programmes, even as she performs and stages ticketed events, including poetry slams.
Her Bars’ Poetry Slam shows are popular among the young literary crowd, and the event returns to the Little Carib Theatre in Woodbrook on October 24, following a monthly run at other venues throughout Port of Spain.
These different strands of Thomas’s work feed into each other, creating what she describes as a “wider community of creative space making”.
It is an approach that also challenges the notion that young people who choose creative careers are somehow wasting their potential.
Thomas believes T&T is filled with young people doing interesting and productive things, even if their efforts often go unnoticed.
“I often feel like people are unaware that it have so much things that young persons like myself, and even younger than me, are doing within the community,” she says. Greater attention and support for the creative industries, she argues, could help young people build lives on their own terms.
“I am not interested and I know that there’s a lot of people that are not interested in traditional ways of being employed and making a living,” she says. Young people, she believes, are finding “more creative ways” of doing so while remaining true to themselves.
For Thomas, that is not evidence of a lost generation. It is evidence of a generation searching for alternatives.
She also sees no necessary conflict between old and new cultural forms. The evolution of literary and artistic expression, she says, is natural – much like the evolution of soca from calypso.
“It’s just really accepting that this is just the natural transition of things,” she says.
Her own journey towards keeping Bacano alive was helped by looking beyond T&T. A visit to New Orleans last year proved particularly influential. Seeing ordinary used-book shops operating successfully gave her the confidence to believe that her own long-held dream was achievable.
“The moment … I saw these regular people have used bookshops, and I was just like, this is actually possible,” she recalls.
Travel has also taught her that Trinidadian creatives can benefit from seeing how their work is valued elsewhere. She recalls being booked to perform at a university in Connecticut and being surprised when the organiser told her she was undercharging – then doubled her asking price.
That experience helped reinforce a lesson she now offers other young creatives: seek opportunities abroad, apply for grants and fellowships, attend conferences and build connections beyond the country.
“Just try to travel and connect with people outside of here,” she advises. It can provide “great perspective, great ideas and just maybe inspiration … to keep going”.
At Bacano, that spirit of possibility has found a new physical home – a bookshop, creative hub and gathering place across the road from a university campus, where such passions can be ignited.
And in the hands of Deneka Thomas, it is also a quiet rebuttal to the idea that T&T’s young people have run out of hope.
Perhaps, she suggests, they simply need more space in which to create it.
