Senior Reporter
otto.carrington@cnc3.co.tt
For years, Roxanne Omalo was best known for her commanding presence on the Carnival stage—a four-time Carnival Queen (2018, 2020, 2024, 2025) whose poise, confidence, and storytelling captured audiences and celebrated culture.
Today, that same influence has found a new purpose, one that reaches beyond feathers and fabric and into classrooms, living rooms, and the formative years of Caribbean childhood.
Hailing from the east coast of Trinidad, Mayaro to be specific, Omalo has quietly stepped into entrepreneurship, launching a line of children’s learning games rooted in Caribbean culture, values, and identity.
It is a transition she describes not as a departure from Carnival, but as an evolution of its purpose.
“Carnival taught me discipline, confidence, presentation, and the power of storytelling,” Omalo said. “On stage, you’re not just wearing a costume — you’re representing culture, values, and pride. Today, instead of representing a band, I represent children, families, and positive development.”
Raised in Mayaro, Omalo said her upbringing and cultural grounding have shaped both her worldview and her business direction. While preparing for pageants required resilience, teamwork, and mental strength, she said those same qualities are now essential in entrepreneurship — especially in the education sector.
Her inspiration to create children’s learning games began close to home, with her daughter. As a parent, Omalo noticed a recurring gap in the tools available to Caribbean families: while educational, many were imported and culturally disconnected.
“Our children were learning — but they were not seeing themselves,” she explained.
She observed that most learning games reflected foreign realities—snow-covered scenes, apple orchards, American coins, and landmarks—while Caribbean children grow up surrounded by mango trees, Carnival, steelpan, fishing villages, and layered cultural traditions. That absence, she said, has deeper implications than most people realise.
“The biggest gap was cultural representation,” Omalo said. “There was also a lack of value-based learning rooted in Caribbean morals, affordable locally produced resources, and games that build both academics and self-esteem.”
Her educational products are designed to do exactly that — blending literacy, numeracy, critical thinking, and values through play that feels familiar and affirming. From Caribbean-themed characters and foods to folklore, festivals, and everyday island life, Omalo’s games are intentionally designed to help children recognise their world as worthy of learning from.
“When children see themselves represented, self-esteem grows naturally,” she said. “They feel proud of being Trinbagonian and Caribbean. They recognise their accents, sayings, and traditions as valuable.”
For Omalo, Carnival and education are inseparable. She sees both as tools of storytelling and nation-building.
“Carnival tells stories of resistance, freedom, African heritage, Indian influence, village life, folklore, and faith,” she said. “In my educational products, I do the same.”
She describes her games as giving children the same emotional experience a masquerader feels when stepping into costume—pride, power, and visibility.
“I want every child to feel like they are wearing their own costume while playing with my educational products — proud, powerful, and seen.”
But the transition from public figure to business leader has not been without its challenges. Omalo said that visibility comes with scrutiny, particularly for women.
“When you’re recognised in your community, every move is magnified,” she said. “Success is celebrated, but mistakes, lies, and rumours are discussed loudly.”
She also spoke candidly about the expectations placed on women in leadership.
“Women are often expected to be nurturing and agreeable, but leadership requires decisiveness, boundaries, and sometimes saying ‘no’ without apology,” she said. “Learning to lead without shrinking myself was a major growth process.”
Her advice to other Caribbean creatives hoping to turn passion into enterprise is both practical and pointed.
“You don’t need approval to start. You need execution,” Omalo said. “Not every opportunity is aligned. Not every collaboration is healthy. Peace is a business strategy.”
As she continues to expand her educational offerings, Omalo remains clear about her long-term vision. This venture, she insisted, is not simply about producing games.
“It’s about identity, empowerment, and giving our children tools that reflect their world,” she said. “Passion opens the door. Discipline keeps it open. Vision builds legacy.”
But Omalo has not given up on her first love. She is defending her Queen of Carnival crown at the Dimanche Gras later today. She has been described as the forerunner of the competition and placed first in the semi-final round.
