Ramps Logistics has earned a 2026 Silver American Advertising Award (ADDY) for its Cubby Cargo campaign, winning in the Specialty Advertising Campaign category.
The American Advertising Awards, commonly known as the ADDYs, are among the advertising industry’s largest competitions, recognising excellence in creative advertising across the Americas.
The award marks a major milestone for Ramps Logistics’ Corporate Communications Department, which conceived and executed the entire campaign in-house—from branding and concept development to booth design, social media marketing and public relations.
Competing alongside some of the region’s top advertising agencies, Ramps Logistics stood out as the only logistics company recognised among the winners and one of the few independent, non-agency organisations to win for a full campaign.
Launched in 2025, Cubby Cargo was introduced as a fresh, digital-first freight booking platform built for the Caribbean. Its launch campaign challenged convention in a traditionally manual industry and brought a modern, confident identity to the logistics space.
“This recognition is a defining moment for our team,” said Kadelia Achille, communications manager at Ramps Logistics. “To enter this space in our first year and come away with a Silver ADDY is incredibly meaningful. We have always believed that in-house teams can produce work that is not only competitive, but category-shaping.”
The award-winning campaign was delivered by the Ramps Logistics Corporate Communications team: Rae-Anne Richardson, senior marketing strategist; Samantha Lee, senior graphic design specialist; Fiad Baksh, senior event and marketing coordinator; and Stefan McCarthy, senior visual media coordinator.
The win reflects Ramps Logistics’ continued investment in bold storytelling, innovative branding and the development of digital platforms designed to reshape how logistics services are experienced across the Caribbean.
The Silver ADDY marks a proud moment for the team and underscores how strong vision and execution can enable in-house teams to compete with the best in the industry.
