“A south girl at heart,” Candice Ramsubag Sinanan grew up in south Trinidad, heir to the gift of baking as the daughter and granddaughter of generations of gifted home bakers.
Firmly etched into the baking world from birth, she was raised in the warmth of a home where her mother baked constantly and her grandmother passed down recipes through action, scent, and careful instruction. By the time she was old enough to bake on her own, she and her three sisters had all inherited the family instinct for creating delectable treats. Her signature—a good sponge cake—still pays homage to her mother’s recipe, complete with the little tips and tricks she learned along the way.
Her academic journey led her from Naparima Girls’ High School to The University of the West Indies, where she pursued a degree in English Language and Literature with Education. Teaching came naturally, and she spent her early career at St Joseph’s Convent and Lakshmi Girls’ Hindu College.
Yet even as she taught, a creative restlessness stirred. She had always loved art and studied it in secondary school, even once dreaming of majoring in it, though opportunities were limited at the time. Still, that artistic instinct would later resurface—in an unexpected way.
That way arrived through food. Sinanan eventually stepped away from the classroom and opened Amore Café in Woodbrook, an all-day breakfast spot that doubled as an art gallery by day and an open-mic venue by night. The café became her creative playground, blending culinary experimentation with artistic expression. It was also one of the first local cafés to serve breakfast all day.
During this period, she began baking in earnest. While pricing cake options for her sister’s birthday one year, she realised that purchasing a cake would be too expensive—so she and her sisters decided to make everything from scratch. The outcome surprised her. It wasn’t only good; it was a door opening. Word spread, orders grew, and before long the personal passion project evolved into her own business—Fairy Cakes—which would span fifteen years and many creative reinventions.
As her skills sharpened, Sinanan leaned into the art behind the craft. Her background helped her develop a style that felt both personal and distinct.
About five years ago, she decided to move entirely away from fondant, choosing instead to work exclusively with buttercream, which she believes is a healthier, more practical, more cost-effective, and more authentic medium for cake decoration. It also aligned better with her personal values—and with Trinidad’s climate, especially for outdoor cakes like those used in weddings.
Today, she is known for her all-buttercream aesthetic, most notably her rustic wedding cakes dressed in fresh florals, which remain her favourite creations.
“Cake should be cake and look like it,” she often says. “My clients understand that we aren’t working for perfection, but beautiful art—and that’s what we deliver.”
After Amore Café closed, Sinanan shifted fully into cakes, continuing to refine her brand. She intentionally appeals to the local palate, creating flavours like sorrel and ponche de crème in her Christmas line rather than chasing imported trends like biscoff, which she sees everywhere but believes do not reflect her identity.
Her authenticity eventually earned her the title of “the people’s baker”—not only because she bakes for the masses, but because she champions local ingredients and accessible artistry. For her, the work has never been about chasing scale, but about creating with integrity.
Yet success came with a price. At the height of her business growth—after media features, rapid demand, and a level of visibility many bakers dream of—Sinanan found herself burnt out. She remembers waking up one morning and simply crying, overwhelmed by the pace she had maintained. It became a turning point. Realising she had to prioritise her mental health, she chose not to chase “more” but to rely on her ability to produce quality over quantity. Slowing down became not a luxury, but a necessity.
That dedication to self-care reshaped both her life and her leadership. Her advocacy now extends beyond baking into women’s empowerment. At the point where she felt most burnt out, she founded She Already Is, an NGO focused on helping women step into their most authentic, powerful selves. She also sits on the board of Yes She Can, another female-centric charity. Through speeches and outreach, she openly shares her burnout journey, helping others recognise that rest is not selfish—it is survival. She speaks about the simple but powerful act of reclaiming her mornings: sitting to eat, sipping tea slowly, taking 30 minutes to step outside her workspace and quiet her mind. It is a discipline of gentleness—one she encourages other women to embrace.
Sinanan’s journey to building a successful business is anchored as much in resilience as it is in self-care. She is honest about the realities of entrepreneurship—how difficult it is to run a business, and how talent alone does not guarantee success.
In today’s world of social media, she says, business ownership also requires a strong sense of self, as online spaces often spare no punches, making owners feel they must absorb every criticism without protest. She has faced highs, lows, reinventions, doubts, and restarts. There were moments she thought she had failed—only to realise later that failure was simply a stage on the path to clarity. What remained constant was her love for the craft and her willingness to keep going.
Recently, Sinanan was nominated for “Best All Buttercream Designer” in the 2026 Caribbean Baking Awards, to be held in Saint Martin in July 2026. To her, the recognition is not only an honour but also a confirmation that she is exactly where she needs to be. It reminded her that her artistry is valued, her choice to work exclusively with buttercream is valid, and her level of production is enough. She looks forward to celebrating—perhaps even turning the awards ceremony into a relaxing vacation—carrying with her the grounding belief that joy is essential.
Today, Sinanan wears many hats—baker, artist, advocate—but she wears them comfortably and without apology. Through She Already Is, she hosts two major annual events: Kiss Cancer Goodbye, a breast cancer fundraiser each October, and a women-only empowerment fair that is free and open to the public. Nothing is sold; instead, women walk through a space filled with information, support, community, and possibilities.
The message is simple, mirroring the ethos that has guided her journey: “You already have the best person inside of you.”
