We launched the first edition in late 2010 in New York. Gio and Anthony Noguera, project's editor, have produced a visually stunning magazine that makes exceptionally innovative use of the iPad's strengths. The first edition has sold well; we just launched the second edition. Such switches are very helpful in broadening senior team members' experience and helping them to remember that getting things done the conventional way is not necessarily the best way. If your top managers are intrapreneurs, you can be sure that you are a long way down the road to building a committed, engaged, creative workforce guided by common sense.