Bevil Wood­ing

Do you find your­self us­ing your mo­bile phone a lot more than your PC of late? If so, you're not alone.

De­mand for mo­bile da­ta and broad­band ser­vices is grow­ing at a re­mark­able pace. With this in­creas­ing ap­petite for mo­bile da­ta, there is sub­stan­tial need for new ap­proach­es and new busi­ness mod­els for pro­vid­ing new cus­tomer ex­pe­ri­ences and mon­etis­ing mo­bile da­ta op­por­tu­ni­ty.

Shift­ing con­sumer be­hav­iour

Ac­cord­ing to a new Nielsen re­port, the av­er­age Amer­i­can now spends more time in front of their smart­phone than in front of a PC. Last De­cem­ber, Amer­i­can smart­phone own­ers spent an av­er­age of 34 hours and 21 min­utes us­ing their de­vices, spread out amongst an av­er­age of sev­en dai­ly ses­sions each. Amer­i­can on­line PC us­age, mean­while, was a cu­mu­la­tive 26 hours, 58 min­utes per month.

And what, ex­act­ly, did they spend that time do­ing? The largest chunk of smart­phone on­line-time was us­ing so­cial me­dia apps like Twit­ter and Face­book (29 per cent), while just 12 per cent of screen time was de­vot­ed to more tra­di­tion­al com­mu­ni­ca­tions. Pro­duc­tiv­i­ty apps (11 per cent), games (nine per cent) and en­ter­tain­ment (six per cent) round out the top five.

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