Anna-Lisa Paul and Bobie-Lee Dixon
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TTBS head tells exporters: Match quality to price
Improve your quality to match your high price is the advice Theodore Reddock, acting director, T&T Bureau of Standards, has for manufacturers and exporters.
He said businesses which followed quality rules and standards are those which “managed to survive in the export arena.”
“For the people who export outside of the Caricom group, I think they understand the problems they face and are willing to embrace them. I think the prospective exporters, and those which are working in preferential environments, need to be very careful to ensure that once the preferential arrangements are no longer available, they are able to compete in the country they export to,” Reddock said.
He spoke to the Business Guardian last Thursday to highlight the TTBS’ work and to signal any changes the bureau needs to make to ensure high quality products enter and exit T&T.
On April 15, Vasant Bharath Trade, Minister of Investment and Communications, told members of the agriculture sector at the opening of the National Calidena workshop, Kapok Hotel, Maraval, they need to increase quality of the goods they export.
At that event, Bharath said the Caribbean-Canada Trade Agreement (CaribCan) negotiations, targeted to be completed in mid-2014, will give businesses access to 30 million people. He said access to more people means there’s need to improve quality offered to those people in the various markets.
The TTBS), responsible for maintaining high standards of goods entering and leaving T&T, gets annual funding of $12 million from the State, of which an average of $2 million is spent on advertising, such as notification of standards.