My mission: Impossible

Q: What role did passion play in your choice of which businesses and opportunities to pursue?

- Luke Gorski

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Virgin has started hundreds of businesses, so I have a lot of interests! Your question gets at how I find the drive to start new entrepreneurial ventures after more than 40 years in business. After all, the job is never done for an entrepreneur. There are the daily challenges of keeping the new business going; the big picture projects that must take priority; and the need to innovate and improve constantly, changing your offerings as the market shifts.

Part of the answer lies in some lifestyle choices; I recharge by getting plenty of exercise and by spending as much time with friends and family as I can. But overall, what keeps me going is my sense of mission, and the strange thing is, mine is an impossible one.