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Tuesday, July 22, 2025

My mission: Impossible

by

20140626

Q: What role did pas­sion play in your choice of which busi­ness­es and op­por­tu­ni­ties to pur­sue?

- Luke Gors­ki

?

Vir­gin has start­ed hun­dreds of busi­ness­es, so I have a lot of in­ter­ests! Your ques­tion gets at how I find the dri­ve to start new en­tre­pre­neur­ial ven­tures af­ter more than 40 years in busi­ness. Af­ter all, the job is nev­er done for an en­tre­pre­neur. There are the dai­ly chal­lenges of keep­ing the new busi­ness go­ing; the big pic­ture projects that must take pri­or­i­ty; and the need to in­no­vate and im­prove con­stant­ly, chang­ing your of­fer­ings as the mar­ket shifts.

Part of the an­swer lies in some lifestyle choic­es; I recharge by get­ting plen­ty of ex­er­cise and by spend­ing as much time with friends and fam­i­ly as I can. But over­all, what keeps me go­ing is my sense of mis­sion, and the strange thing is, mine is an im­pos­si­ble one.


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