You are here
Online shopping sales surge on Black Friday
On the eve of “Cyber Monday,” online retailers reported an even stronger start to the holiday shopping season than brick-and-mortar stores. Research firm comScore reported on Sunday that e-commerce spending jumped 26 per cent on Black Friday, the day after Thanksgiving, compared with the same day a year ago. ComScore reported US$816 million in online sales for the day, up from US$648 million. The 26 per cent growth rate for online sales compares with a 7 per cent retail sales increase reported for Black Friday by ShopperTrak, which gathers data from individual stores and shopping malls. At US$11.4 billion, the brick-and-mortar sales total still dwarfs the online total.
Gian Fulgoni, comScore chairman, said in a statement that e-commerce enjoyed a banner day, despite some analysts’ predictions that early store openings on Black Friday could hurt online sales. “With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels,” Fulgoni said. Thanksgiving is also a big day for online sales, and comScore reported an 18 per cent increase this year compared with a year ago, with US$479 million in sales. Online sales also have been strong throughout November. Online sales through Saturday rose 15 per cent compared with the same period a year ago.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff. Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Please help us keep out site clean from inappropriate comments by using the flag option.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments. Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.