This column was written after the first round of group games in the 2018 FIFA World Cup and I suppose one has to say that it was a typical start to a World Cup, meaning the football fans have...
You are here
Australian court OKs logo ban on cigarette packs
CANBERRA—Australia’s highest court upheld the world’s toughest law on cigarette promotion early today despite protests from tobacco companies that argued the value of their trademarks will be destroyed under new rules that will strip all logos from cigarette packs. The decision by the High Court means that, starting in December, tobacco companies will no longer be able to display their distinctive colors, brand designs and logos on cigarette packs.
The packs will instead come in a uniformly-drab shade of olive and feature graphic health warnings and images of cancer-riddled mouths and blinded eyeballs. The government hopes the new packs will make smoking as unglamorous as possible. British American Tobacco, Philip Morris International, Imperial Tobacco and Japan Tobacco International are worried that the law will set a global precedent that could slash billions of dollars from the values of their brands.
They challenged the new rules on the grounds that they violate intellectual property rights and devalue their trademarks. The cigarette makers argued that the government would unfairly benefit from the law by using cigarette packs as a platform to promote its own message, without compensating the tobacco companies. Australia’s constitution says the government can only acquire the property of others on “just terms.” The court withheld reasons for the judgment early today which will be released later this year.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff.
Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments.
Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.
User profiles registered through fake social media accounts may be deleted without notice.