Caribbean to re-launch travel Web site

Paradise Islands, The Bahamas

A state-of-the-art web site geared toward boosting tourism in the Caribbean will be unveiled soon.

“The new website will be a one-stop, complete and comprehensive site that will revolutionise the research and vacation planning process for millions of consumers around the world looking for a vacation in the leading warm weather destination—the Caribbean,” said Beverly N Nicholas-Doty, chairman of the Caribbean Tourism Organisation (CTO) and Commissioner of Tourism for the US Virgin Islands.

The Caribbean Tourism Development Company (CTDC), jointly owned by the Caribbean Tourism Organisation (CTO) and the Caribbean Hotel and Tourism Association (CHTA), will re-launch the regional marketing web site, www.CaribbeanTravel.com, with enhanced design and search capability.

Driven by the necessity to compete in an aggressively competitive global travel marketplace, the Caribbean created the state-of-the-art, online portal which will act as the collective home for all countries in the region. Nicholas-Doty said the revitalised web site will set a new standard for promoting the Caribbean and will become the cornerstone of cooperative regional strategy for the Caribbean brand.

“This cutting-edge web site will provide consumers with full responsive web design implementation for optimal user experience across desktops, tablet and mobile devices,” said Nicholas-Doty. The destination sections of the web site will comprise country branded micro-sites and fresh editorial content.

Richard J Doumeng, CHTA president, said the web site’s advanced searching capabilities will make finding a Caribbean resort easier than ever and will allow hoteliers, restaurants, attractions and other visitor activities the ability to showcase their properties. “CaribbeanTravel.com will act as a single, centralised source for exploring and promoting the CHTA’s member hotels, resorts, restaurants and activities,” he said.

Rafael Cardozo, president of Tambourine, a global destination and hospitality branding and marketing firm responsible for the redesign and implementation of the web site said the site, utilising the latest programming languages and dynamic database driven technology, was conceived for long-term solution and to serve the Caribbean into the future.

“From advanced destination mapping features, to comprehensive social media integration and robust rich media presentation capabilities, CaribbeanTravel.com is a comprehensive destination and hotel marketing platform never before seen in the region,” said Cardozo.