MIAMI–The fifth annual Miami Rum Renaissance Festival–the largest gathering of rum experts, professionals and enthusiasts in the world–will span Monday, April 15 to Sunday, April 21 at the Doubletree by Hilton Miami Airport Convention Center.
Last year, more than 8,000 rum enthusiasts attended the festival with 20,000 square feet of exhibit space. The new space spans 40,000 square feet, twice the size of last year's event. Festival organisers are preparing for 15,000 attendees. In addition to a week-long series of VIP parties, tasting sessions and celebrity seminars, the rum festival brings together members of the esteemed International Rum Expert Panel (RumXPs) for their annual tasting competition.
Two full days of Grand Tasting events for the public will take place on April 20 and 21. More than 240 spirits from the Caribbean and beyond will be available for sampling, along with a selection of island-style cuisine. New this year is a half-day exhibit session exclusively for the beverage trade on April 19. Liquor store buyers, food and beverage managers, bartenders and other spirits trade professionals will be invited to attend.
The Miami Rum Renaissance Festival attracts cane spirit products and brands from all over the globe. Companies large and small will be on hand to present their rums to a global gathering of experts, reporters, critics and consumers. South Florida is regarded as the number one rum market in the world, with a high percentage of rum enthusiasts, liquor stores, bars and restaurants offering both popular and top-shelf luxury rum products to consumers.
According to event manager Robin Burr, the Miami Rum Fest has doubled in size each year, a testament to the fact that consumer interest in sugar cane spirits is growing faster than any other category of liquor. "We're proud to say that our prediction of rum's resurgence in popularity was on the money," said Robert A Burr, festival organiser and publisher of Rob's Rum Guide.
"An incredible range of fine rums, from casual and fun mixers to luxurious top-shelf sipping rums will be on display."
