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Red, Ross Advertising top ADDY Awards

Sunday, March 10, 2013
Gold Winners

Local advertising agency Ross Advertising has won the second largest number of awards in the 2013 Caribbean Advertising Federation ADDY Awards. According to results announced by Caribbean Advertising Federation (CAF) president, Renae Quinton, the agency walked away with 21 awards, not far behind the biggest winner, Red Advertising & Marketing Ltd, from Barbados, which took the most awards with 15 Gold and nine silver awards.


McCann Trinidad took 17, Generousitas from Jamaica 17, and Valdez & Torry 13 plus the Best of Radio award. The 2013 Best of Awards went to four different companies, with the coveted overall 2013 Best of Show Award going to Everything Slight Pepper for the 3ZERO Rum bottle package design.



The judges, Gina Nacey, creative strategist with Adventure™ in Minnesota and Mike Rainy, chief creative officer of Zehnder in Louisiana, and interactive judge Charles Rosenberger with MLB Creative felt the 3Zero high shouldered bottle to have elegant typography, excellent design of the bottle, dimensional label, cap, cork and seal.


Best of Print went to McCann Puerto Rico for The State Election Commission Poster Series. Best of TV to Collier, Morrison, Belgrave for Stag Santana Series Campaign, Best of Radio to Valdez & Torry for Lockhead Brake and Clutch Beans; Best of Interactive to Rostant DDB for Web site for Trinidad & Tobago Energy Company.


The judges also awarded special recognition for Best Copywriting to Ross for Hoop of Life TV “for a flawless script”; Best Musical Score to Generousitas for Guardian Radio “for incorporating devices and gadgetry like listening to an episode of 24”; Best Illustration to Bepperton Entertainment Productions for Poppitz The Frog Who Flew book because “every page was beautiful with phenomenal styling and creating a virtual environment for the mind”; Best Art Direction to OMG for Digital Voice—How I Roll for “subtle, elegant art direction”; and Best Packaging to 3Zero Rum bottle.


An Award for best cultural diversity, The Mosaic Award was given to Ross Advertising for FireOne Independence Day Ad. This year’s ADDY chairman Terri Brown ,with MLB Creative in St Thomas, reported that entries increased by 58 per cent over last year and the number of companies entering rose from 24 to 37.


Quinton, who was present at the judging in St Thomas, said: “It is very inspiring to see such a huge collection of outstanding work created in the region. I am very impressed by the quality of work. “The CAF had more entries than any other club in the 4th District of Florida. As a result, we are sending more than 150 entries on to compete in the next level of awards, the District competition.


“We expect many of those entries to move on and compete in the top tier—the National ADDY competition—bringing even greater exposure to the creative talent in the Caribbean.” The CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean.


The ADDY Awards are sponsored by AAF and are the advertising industry’s most comprehensive and prestigious competition, recognising creative excellence in numerous categories of various media types. This year, 678 entries were judged from over 37 different companies representing Barbados, T&T, Jamaica, US Virgin Islands, St Lucia, Grand Cayman and Puerto Rico.


The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the 4th District of Florida and the Caribbean.



Top awards

2013 Best of Show Overall:
Everything Slight Pepper—3Zero Rums Packaging


2013 Best of Show TV:
Collier Morrison Belgrave—Stag Santana Series



2013 Best of Show Radio:
Valdez & Torry International—Lockheed & Brake Clutch Interview


2013 Best of Show Print:
McCann Erickson Puerto Rico—State Election Commission


2013 Best of Show Interactive:
Rostant DDB— Web site


Judges’ Choice for Outstanding Copywriting:
Ross Advertising—“Hoop of Life” TV


Judges’ Choice for Outstanding Music:
Generousitas—“Guardsman” Audio


Judges’ Choice for Illustration:
Bepperton Entertainment Productions—Poppitz, the frog who flew


Judges’ Choice for Best Art Direction:
OGM Communications Limited—Digital Value “How I Roll”


Judges’ Choice for Best Packaging:
Everything Slight Pepper—3Zero Rums Packaging


2013 Mosaic Award:
Ross Advertising—FireOne Independence Day Ad


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