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Ross Advertising scores 21 ADDY awards
Local agency Ross Advertising scored a major victory at this year’s Caribbean Advertising Federation (CAF) ADDY Awards, taking home 21 in all—five Gold and 16 Silver. The judges also awarded Ross Advertising Special Recognition for Best Copywriting for Hoop of Life TV “for a flawless script”, as well as an award for best cultural diversity. The Mosaic Award was also given to the agency for the FireOne Independence Day Ad.
CAF is a member of the American Advertising Federation (AAF), which represents thousands of advertising companies in the United States and the Caribbean. The ADDY Awards are sponsored by AAF and are the advertising industry’s most comprehensive and prestigious competition recognising creative excellence in numerous categories of various media types.
This year, 678 entries were judged from over 37 different companies representing Barbados, T&T, Jamaica, US Virgin Islands, St Lucia, Grand Cayman and Puerto Rico. The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation and is part of the fourth District of Florida and the Caribbean.
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