For­mer Ap­ple ex­ec­u­tive and cur­rent pres­i­dent and CEO of the All Ac­cess Group Kel­li Richards will vis­it T&T from May 6-8 to share her knowl­edge on dig­i­tal me­dia and how mu­si­cians, au­thors and film­mak­ers can mar­ket and sell their work on­line through Ama­zon, iTunes and oth­er plat­forms.

A known pi­o­neer and vet­er­an in the world of dig­i­tal mu­sic, me­dia and en­ter­tain­ment, and coach for suc­cess­ful pro­fes­sion­als (from rock stars to tech in­no­va­tors), Richards is the au­thor of the best­selling eBook, The Mag­ic & Mox­ie of Ap­ple–An In­sid­er's View and was ho­n­oured as a Top 100 Woman of In­flu­ence 2013 by Sil­i­con Val­ley Busi­ness Jour­nal.

Her vis­it to T&T is spon­sored by the US De­part­ment of State un­der the em­bassy's US Speak­ers Pro­gramme.

Un­der this pro­gramme, lo­cal or­gan­i­sa­tions are able to part­ner with US ex­perts and renowned per­sons in their re­spec­tive fields, who share their knowl­edge lo­cal­ly. Richards will al­so pay cour­tesy calls on the Min­is­ter of Arts and Mul­ti­cul­tur­al­ism Dr Lin­coln Dou­glas, the Copy­right Or­gan­i­sa­tion of T&T (COTT), and de­liv­er lec­tures to the In­ter­na­tion­al As­so­ci­a­tion of Busi­ness Com­mu­ni­ca­tors (IABC), T&T chap­ter, and the Amer­i­can Cham­ber of Com­merce of T&T.

Her pub­lic sched­ule will in­clude:

May 7

1-3 pm: Lec­ture and dis­cus­sion for film­mak­ers at Au­di­to­ri­um B, Learn­ing Re­source Cen­tre, Uni­ver­si­ty of the West In­dies, St Au­gus­tine.

5-7 pm: Lec­ture and dis­cus­sion for mu­si­cians at The­atre 2, UTT Cam­pus, Na­tion­al Acad­e­my for the Per­form­ing Arts, Keate Street, Port-of-Spain.

May 8

5-7 pm: Lec­ture and dis­cus­sion for au­thors and mem­bers of the gen­er­al pub­lic, in the Au­di­to­ri­um, Na­tion­al Li­brary and In­for­ma­tion Sys­tem Au­thor­i­ty.