San Fer­nan­do may­or Dr Navi Mu­radali is call­ing for pri­vate-sec­tor in­vest­ment in the south­ern city's wa­ter­front de­vel­op­ment project."The city of San Fer­nan­do is now open for busi­ness," he de­clared when he ad­dressed the sod-turn­ing cer­e­mo­ny for JT Al­lum's $500 mil­lion C3 Cen­tre, a shop­ping and en­ter­tain­ment com­plex due to open in 2015.

Mu­radali said San Fer­nan­do of­fers many op­por­tu­ni­ties for in­vest­ment and one is the wa­ter­front project cur­rent­ly in the first phase which in­volves beau­ti­fi­ca­tion of the wa­ter­front and the con­struc­tion of the board­walk.He said he is look­ing for small- and medi­um-sized busi­ness­es to in­vest and make the project "unique­ly San Fer­nan­do."