Samsung Electronics Co Ltd. announced that global channel sales of its Galaxy S4 has surpassed 10 million units sold in less than one month after its commercial debut. Launched globally on April 27, the phone is estimated to be selling at a rate of four units per second.
The Galaxy S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. Sales of the Galaxy S III reached the 10-million mark 50 days after its launch in 2012, while the Galaxy S II took five months and the Galaxy S seven months to reach the same milestone.
"On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Samsung Galaxu S4. At Samsung we'll continue to pursue innovation inspired by and for people," said JK Shin, CEO and President of the IT & Mobile Communications Division at Samsung Electronics.Samsung Galaxy S4 is available in more than 110 countries and will gradually be rolled out to a total of 155 countries in cooperation with 327 partners.
Samsung is planning to introduce more colour variations to meet various consumer tastes and preferences. In addition to the currently available White Mist and Black Forest, new colour iterations will be added this summer, including Blue Arctic and Red Aurora, followed by Purple Mirage and Brown Autumn.