Last update: 10-Dec-2013 1:42 am
Tuesday, December 10, 2013
Trinidad & Tobago Guardian Online
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Rituals Coffee takes flight
Weighing in on its brand strength, Rituals Coffee shop is heading to a higher level through a partnership with region airline Liat. The company’s hot cocoa, spiced chai tea and donuts will be served on two morning flights daily to St Lucia and St Kitts. Businessman Mario Sabga-Aboud made the announcement on Wednesday evening as he celebrated the opening of his 52nd Rituals Coffee House at MovieTowne, Port-of-Spain. Sabga-Aboud, who said his aim is to open 100 Rituals coffee shops by the end of 2016, added: “Rituals Coffee has now created a very strong brand that is part of people’s daily lives not only in T&T, but in most of the Caribbean islands.”
Referring to the environment in which Rituals Coffee operates in the T&T market, he said: “We in T&T should realise how lucky we truly are. We have four per cent unemployment, which is like zero per cent, whereas most islands have between 20 to 40 per cent. Our fuel and electricity are a quarter the price of theirs, their cost of living is much higher than ours.” Overall, comparing T&T with other Caribbean markets, Sabga-Aboud said most islands are feeling the effects of the global financial meltdown whereas “we in T&T have a bouyant economy in all our sectors and this continues to grow year after year.” Regarding the financial performance of the group, he said: “Our store sales are showing double-digit increases yearly.” Collectively, the group has 125 stores spread across nine Caribbean islands.
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