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Monday, April 21, 2014
Trinidad & Tobago Guardian Online
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Guardian Group tops global stage
Guardian Group has been awarded four prestigious international marketing and communication awards in 2013. Guardian Group received two Gold Quill Awards from the International Association of Business Communicators (IABC), attaining an Excellence Award for Internal Rebranding and Merit Award for Internal Communication Research.
The 2013 Platinum and Gold MARCom Awards were received from the Association of Marketing and Communications Professionals (AMCP) and most recently a Global Alliance Comm Prix PRIX Award in the Internal Communications category.
In April 2013, Guardian Group received a Gold Quill Award, from the International Association of Business Communicators (IABC). The Gold Quill is an international symbol of excellence in strategic communication that recognises smart thinking, flawless execution and proven results. The IABC Gold Quill winning entry has also been recognised and awarded for the Internal Communications category of the Global Alliance Comm Prix Awards 2013, under the auspices of Global Alliance for PR and Communication Management.
The MARCom 2013 winners were announced on November 1, 2013 and Guardian Group secured Platinum awards for its Rebrand/Marketing and Promotional campaign and its 2012 Annual Report design. The new Guardian Group Logo, Internal Rebrand Campaign and 2014 Calendar were awarded Gold Awards.
There were more than 6,500 entries from throughout the United States, Canada and several other countries in the 2013 competition and 19 per cent of the entries qualified for the Platinum award.
Guardian Group thanked its partners, including Dr Karamanis of AKADREM, Inc for guidance in all aspects of the work in the re-branding project and beyond; Inglefield Ogilvy and Mather (IOM) Caribbean Ltd (formerly Above group Ogilvy) for the design and roll out of the new Guardian Group logo and rebrand project over the last two years; Genero Communications for capturing the singularity of the group’s new mission in our 2014 Calendar; and the Paria Publishing Company Ltd for the Guardian Holdings Ltd 2012 Annual Report which served as a forerunner to the rebrand and laid the foundation for the new look.
This was not the group’s the first win. In 2012 GHL and one of its subsidiaries, Guardian General Insurance Ltd (GGIL) also won Platinum awards for its internal communications audit and crisis communications plan respectively. Guardian Group’s track record of excellence also includes:
• Guardian General Insurance Ltd 2013 World Finance Insurance Award, Best Non-Life Insurance Company, Caribbean
• Guardian Life of the Caribbean Agency Manager Dale Mc Leod, the first and only Caribbean national to qualify for the Million Dollar Round Table’s ( MDRT) annual Top of the Table for 14 consecutives years and the first to serve on the Top of the Table Advisory Board.
• 2012 Financial Strength Rating (FSR) of A- (Excellent) from AM Best in the life, health and pensions as well as general insurance businesses
Guardian Group CEO, Jeffrey Mack said: “International recognition is testament to the professionalism and the quality of output from Guardian Group and its partners; the bar has been placed very high and these awards give life to my challenge to staff to author their work with excellence.”
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