Last update: 19-Apr-2014 4:40 am
Saturday, April 19, 2014
Trinidad & Tobago Guardian Online
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TSTT joins regional mobile campaign
BigTime, the global boutique firm of mobile marketing, has launched an interactive mobile marketing campaign in the Caribbean. The mobile marketing campaign was launched end of October with TSTT targeting all of its subscribers in T&T utilising various channels such as SMS, radio, social networks, newspapers and billboards.
The local telecommunications provider selected BigTime to launch its first ever-mobile marketing interactive campaign utilising the SMS channel and enjoy the most desirable outcomes. The interactive and smart campaign is offered exclusively to the operator users, providing a unique entertaining and educating experience. At the same time the campaign will serve as an opt-in booster to various products and services of the mobile carrier as well as a sophisticated tool of segmentation and profiling of the end users.
Dimitris Papazisis, Chief Executive Officer of BigTime, said: “We have been seriously thinking in expanding our operations in the Americas but we were anticipating the ideal timing and opportunity in order to seize it. “Trinidad and Tobago is the wealthiest country in the Caribbean and working with TSTT is a double honour for us since we are working both with the government and Cable & Wireless (Lime) at the same time.
“We aim to deploy many more of our diversified products and services portfolio with Lime and offer not only to Trinidad and Tobago users but also to all of the Americas and especially the Caribbean markets the best engagement experiences along with the best-of-breed technology.
“The mobile audiences in the Americas are craving to be engaged by their trusted mobile operator brands in multiple ways exploiting intimate channels such as the SMS, Apps and the Web via mobile. BigTime is very well poised to drag these markets on to the next level of the ultimate mobile experience.”
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