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TDC concludes mission to Dutch Caribbean

Tuesday, December 24, 2013
Representatives of the Tourism Development Company Ltd (TDC) and the Curacao Tourist Board, standing from left, Christine Campagnard, marketing research and planning manager, Curacao Tourist Board; Dahlia Mohammed, destination packaging specialist, TDC and Janine Neef-de Windt, marketing manager, Caribbean, Curacao Tourist Board. Sitting are Hugo Clarinda, deputy director, Curacao Tourist Board and Carla Cupid-Greene, market analyst/economist.

In an effort to increase visitor arrivals to T&T from the Caribbean, the Tourism Development Company Ltd (TDC) embarked on a tourism mission in the Dutch territories to attract approximately 2,800 regional visitors in the coming months. The trade mission, which kicked off on December 11 in Curacao, and concluded in Aruba on December 20, was designed to capitalise on new charter services to T&T and arrest the decline in tourist arrivals from this region.


Major activities undertaken by the TDC’s two-member delegation included a trade show with members of the Dutch Caribbean’s travel trade and tour operators, a business forum targeting members of the business sector, sales calls and presentations to travel agencies on Trinidad and Tobago’s culture, cuisine, convention services and sport tourism facilities.


The delegation also met with six key media houses in Curacao and Aruba as part of a strategy to speak directly with potential visitors. Acting Chief Executive Officer of the TDC, Yolande V Selman, said it is incumbent on the TDC to capitalise on the opportunity presented by the launch of the new charter services to Curacao and Aruba by Estellair, Just Go tours and Amral’s Travel.


“The TDC’s role is to ensure the return leg of these charter services from Curacao and Aruba are filled to capacity. To this end the TDC has partnered with the charter companies and we are acting expeditiously to engage an aggressive programme of promotions in preparation for the upcoming Carnival and Easter vacation period,” Selman said. “It is expected,” she added, “that the promotions which are already well underway will put us ahead of the game and bear fruit well into 2015.”


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