Re­newed, re­brand­ed and em­pow­ered, the Con­sumer Af­fairs Di­vi­sion of the Min­istry of Trade, In­dus­try and In­vest­ment will launch a na­tion­wide aware­ness cam­paign to­day. The cam­paign, which fea­tures the new tagline Putting The Pow­er On Your Side, seeks to in­form con­sumers of their rights and re­spon­si­bil­i­ties and the role of the Con­sumer Af­fairs Di­vi­sion in ed­u­cat­ing, pro­tect­ing and em­pow­er­ing con­sumers.

As a part of the over­all aware­ness thrust, the Di­vi­sion will host three Mall Out­reach Ex­hi­bi­tions from 10 am � 6 pm at Trinci­ty Mall to­day, Long Cir­cu­lar Mall on Fri­day and Gulf City Mall on Sat­ur­day. At these ex­hi­bi­tions, which are open to the pub­lic, con­sumer af­fairs ad­vo­cates will pro­vide in­for­ma­tion on rights and re­spon­si­bil­i­ties and ad­dress con­sumer re­lat­ed is­sues.

These ac­tiv­i­ties are tak­ing place ahead of World Con­sumer Rights Day which will be cel­e­brat­ed on Sat­ur­day. It is an op­por­tu­ni­ty for pro­mot­ing the ba­sic rights of all con­sumers, de­mand­ing that those rights are re­spect­ed and pro­tect­ed.