Last week Guyana celebrated its 50th anniversary of Independence. In the post-colonial narrative of the Caribbean, Guyana has always been an enigma.
McCann Port-of-Spain was a big winner at the 2014 Caribbean Creative Addy Awards, winning 12 gold and 18 silvers. The agency won awards for some of Trinidad’s most well known brands including Angostura 1919, Bermudez Crix, Nestle Supligen, Maggi, bpTT, RBC Royal Bank and Kiss. In all, 769 entries were submitted by 45 different agencies in the Caribbean region. With a record number of entries McCann scored the most awards among agencies in T&T and was the second highest in the region.
The agency was one of the few to have won across all major ad mediums—digital, print, TVC, radio, outdoor and Below The Line. McCann won gold for Angostura for the Blu Vodka Cosmo Girl billboard, 1919 VIP magazine campaign and the Awakenings New Angostura Labels Launch print. For the Bermudez Group McCann sored gold for Crix What’s Your Crixation” Italian radio; Kiss Rani Golden Belna TV and Holiday Snacks Epic online viral videos.
Nestle was also a gold winner for Supligen’s in store truck display and Stamina vehicle branding. Competition judges, Mike Weber, president of CMR Studios in Tampa, Florida, and Tony Pearman, CEO and CCO of Access Advertising and PR in Roanoke, Virginia, are both former National Addy chairmen and in-demand judges.
They described the creative work coming from the Caribbean as “phenomenal”. Both felt the winning entries were “as good or better than anywhere else in the United States, and will not only excel at the district level but also national.” All gold Winners now go onto the Addy 4th District Awards where agencies from Florida are included. Finally, there is the USA National Addy Awards and McCann Trinidad remains the only agency from the Caribbean ever to win a gold Addy at the highest level.
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