You are here
New CEO plans to reposition Liat
ST JOHN’S—Briton David Evans, the newly appointed CEO of cash-strapped regional airline, Liat, began his tenure on Monday promising to listen to “those closest to the customers and who have the best insight into what the customers want”. Evans, who succeeds Ian Brunton who resigned in September 2013, has spent decades in senior roles within the aviation industry.
“The years I have spent in the airline business have taught me that there is no monopoly of wisdom in the CEO’s office,” Evans said, underscoring the value of listening to the various stakeholders. The former Caribbean area manager for British Airways said he plans to begin his duties by listening to those “who definitely know the airline much better than I do”.
Leveraging his experience working in 14 countries and more than four continents, Evans said he would be staying true to the mantra of “keeping it simple” and avoid over complicating messages as he seeks to reposition Liat as the airline “of the Caribbean and for the Caribbean”. The company, with the assistance of a loan from the Barbados-based Caribbean Development Bank (CDB), is engaged in a refleeting exercise and Evans said the new ATR aircraft represent a major opportunity to enhance the in-flight experience.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff.
Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments.
Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.