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Marketers get training in digital content

Saturday, June 14, 2014

To help marketers and corporate communicators master content strategy and social media copywriting, Livewired Group, a communications training agency, will host Branded Conversations: Writing and Creating Content for Social Media Marketing on July 1-2 at the T&T Chamber of Industry and Commerce. 


Branded Conversations teaches communicators how to define their brand’s content strategy, create original branded content, write likeable social media posts and web copy, and design visual content—including infographics. Communicators will also learn how to tailor content to different buyer personas, and repurpose content across different social media channels. This is the second time the workshop is being hosted. 


Cycle 1, which took place in May 2014, was sold out. Marketers from companies like Guardian Group, First Citizens, eTecK, Angostura Limited, and prominent advertising agencies attended, immersing themselves in interactive, practical activities. They brainstormed new ideas and content formats, and spent numerous sessions writing different types of short and long-form copy. 


“Social media has forced marketers and corporate communicators to significantly improve their writing and content creation skills,” said Karel Mc Intosh, Livewired Group’s lead communications trainer, who will facilitate training on both days. “From tweets and Facebook posts, to blogs, e-mails, infographics, and landing pages, marketers have to produce a range of content. They also have to battle the challenges of figuring out what type of content gets results, and how to produce quality content with a limited staff and budget.”


An all-rounder in marketing communications, with 14 years’ experience in marketing, media, and corporate communications, Mc Intosh was a finalist for Magazine Launch of the Year at the 2010 Global Digital Magazine Awards for Outlish is a feisty, Trini, online magazine, which she founded and nurtured to an average monthly readership of 20,000 persons, comprising mostly locals and Trini and Caribbean Diaspora. 


Mc Intosh was also the first Trinidadian to be accepted into the Branson Centre of Entrepreneurship. She conducts communications training and consultancy for clients like Neal and Massy Limited, the Barbados Shipping and Trading Company, First Citizens, and the National Gas Company of T&T. 


She has also served on the International Advisory Board for the International Association of Business Communicator’s flagship magazine, Communications World. Additionally, she holds an MSc in Corporate Communications (Distinction) from The University of West London, UK (formerly Thames Valley University). For more information, and to register for this workshop, call 749-6027, email [email protected], or visit


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