Last update: 31-Jul-2014 10:03 pm
Thursday, July 31, 2014
Trinidad & Tobago Guardian Online
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Digital platform for Caribbean luxury brands
The Caribbean’s lifestyle and luxury brands now have an exclusive home online at www.caribbeanandco.com, where they can be discovered, explored and engaged.
The new digital platform named Caribbean & Co is the brainchild of digital marketing and public relations consultant Ursula Petula Barzey of Moxee Marketing—based in the United Kingdom—who saw the need for a space where established and up and coming Caribbean brands from 15 lifestyle sectors can promote their products and services and gain exposure in the multi-billion dollar luxury market.
“On average there are more than one million monthly searches on Google for information related to the Caribbean region. Travel searches lead, but an increasing percentage are looking for information about other Caribbean lifestyle sectors such as art and design, health and beauty, food and drinks, music, fashion, property and investment and sports,” said Barzey. “Caribbean & Co is a digital space where brands can engage with customers who are looking for authentic Caribbean luxury goods and experiences.”
Barzey’s motivation and inspiration to launch the site came about after working on the marketing campaign to promote the 50th anniversary of Montserrat’s Annual Festival and her belief that many of the region’s finest offerings were underexposed and unable to engage with a highly defined group of consumers who are interested in the Caribbean.