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Entrepreneur Barbie leans into a new career

Saturday, June 21, 2014

Barbie boasts an extensive resume of more than 150 careers, from fashion model to nurse, astronaut, veterinarian, firefighter, aerobics instructor and rapper. Now, Barbie is leaning in with a 21st century gig as an entrepreneur. Entrepreneur Barbie is available in four ethnicities and carries the essentials of start-up life: a tablet, smartphone and briefcase.


Mattel says it hopes to inspire a generation of female entrepreneurs with Entrepreneur Barbie, which went on sale Thursday on Amazon. She also comes with a marketing back story in which Mattel partnered with eight real-life female entrepreneurs to serve as "chief inspiration officers."


"Having positive role models for dolls that are inspiring young girls to be entrepreneurs is exactly what we need to inspire a generation of young women to start running businesses," Reshma Saujani, founder of Girls Who Code, said in an interview with TechCrunch. "You can't be what you cannot see."