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Entrepreneur Barbie leans into a new career
Barbie boasts an extensive resume of more than 150 careers, from fashion model to nurse, astronaut, veterinarian, firefighter, aerobics instructor and rapper. Now, Barbie is leaning in with a 21st century gig as an entrepreneur. Entrepreneur Barbie is available in four ethnicities and carries the essentials of start-up life: a tablet, smartphone and briefcase.
Mattel says it hopes to inspire a generation of female entrepreneurs with Entrepreneur Barbie, which went on sale Thursday on Amazon. She also comes with a marketing back story in which Mattel partnered with eight real-life female entrepreneurs to serve as "chief inspiration officers."
"Having positive role models for dolls that are inspiring young girls to be entrepreneurs is exactly what we need to inspire a generation of young women to start running businesses," Reshma Saujani, founder of Girls Who Code, said in an interview with TechCrunch. "You can't be what you cannot see."