You are here
Ramadan rush: Mega-rich shoppers descend on London
LONDON—Before the fast, let there be a shopping feast. From Harrods in Knightsbridge to the glittering diamond stores in Mayfair, London has long attracted big spenders. But every year around the holy month of Ramadan, which starts this weekend, a wave of spectacularly rich Middle Eastern shoppers arrives and takes retail therapy to a whole new level—complete with an entourage of bodyguards, chauffeurs, and Gulf-registered Rolls-Royces and Ferraris flown in just for the occasion.
Retailers call the boost in business the Ramadan Rush: a hugely lucrative and fast-growing market driven by wealthy Arabs who travel to Britain to escape the desert heat and indulge in buying luxury gifts before flying home for a month of fasting. Another surge takes place during the Eid holiday, which marks the end of Ramadan.
The spike in shoppers during the summer months has been so regular and noticeable on London's streets that some have jokingly dubbed the phenomenon the Harrods Hajj, after the traditional Islamic pilgrimage to the holy city of Mecca.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff.
Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments.
Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.
User profiles registered through fake social media accounts may be deleted without notice.