The Neal and Massy Group on Mon­day of­fi­cial­ly changed its name to Massy as part of a com­pre­hen­sive re­brand­ing ex­er­cise that uni­fies all sub­sidiary com­pa­nies to cre­ate a strong, con­sis­tent cor­po­rate iden­ti­ty.The change means that the su­per­mar­ket chain, Hi-Lo, will now be known as Massy Stores and the group's ve­hi­cle dis­tri­b­u­tion busi­ness­es will now be known as Massy Mo­tors.

In a state­ment, the Port-of-Spain-based con­glom­er­ate said: "Re­defin­ing the cor­po­rate brand strength­ens co­he­sion and clear­ly com­mu­ni­cates the ad­van­tages of choos­ing to do busi­ness with the Group.Mem­bers of T&T's cor­po­rate com­mu­ni­ty were in­tro­duced to the new brand at a func­tion at NA­PA on Mon­day night dur­ing which the group's CEO Ger­vase Warn­er ex­plained the rea­sons for the re­brand­ing and the mean­ing of its new lo­go.

A cor­po­rate ad­ver­tis­ing cam­paign that demon­strates how Massy com­pa­nies work to­geth­er to sim­pli­fy cus­tomers' busi­ness trans­ac­tion will run in the me­dia in Trinidad, Bar­ba­dos, Ja­maica, Guyana and St. Lu­cia.