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Neal & Massy changes name
The Neal and Massy Group on Monday officially changed its name to Massy as part of a comprehensive rebranding exercise that unifies all subsidiary companies to create a strong, consistent corporate identity. The change means that the supermarket chain, Hi-Lo, will now be known as Massy Stores and the group’s vehicle distribution businesses will now be known as Massy Motors.
In a statement, the Port-of-Spain-based conglomerate said: “Redefining the corporate brand strengthens cohesion and clearly communicates the advantages of choosing to do business with the Group. Members of T&T’s corporate community were introduced to the new brand at a function at NAPA on Monday night during which the group’s CEO Gervase Warner explained the reasons for the rebranding and the meaning of its new logo.
A corporate advertising campaign that demonstrates how Massy companies work together to simplify customers’ business transaction will run in the media in Trinidad, Barbados, Jamaica, Guyana and St. Lucia.