You are here
Neal & Massy changes name
The Neal and Massy Group on Monday officially changed its name to Massy as part of a comprehensive rebranding exercise that unifies all subsidiary companies to create a strong, consistent corporate identity. The change means that the supermarket chain, Hi-Lo, will now be known as Massy Stores and the group’s vehicle distribution businesses will now be known as Massy Motors.
In a statement, the Port-of-Spain-based conglomerate said: “Redefining the corporate brand strengthens cohesion and clearly communicates the advantages of choosing to do business with the Group. Members of T&T’s corporate community were introduced to the new brand at a function at NAPA on Monday night during which the group’s CEO Gervase Warner explained the reasons for the rebranding and the meaning of its new logo.
A corporate advertising campaign that demonstrates how Massy companies work together to simplify customers’ business transaction will run in the media in Trinidad, Barbados, Jamaica, Guyana and St. Lucia.
User comments posted on this website are the sole views and opinions of the comment writer and are not representative of Guardian Media Limited or its staff.
Guardian Media Limited accepts no liability and will not be held accountable for user comments.
Guardian Media Limited reserves the right to remove, to edit or to censor any comments.
Any content which is considered unsuitable, unlawful or offensive, includes personal details, advertises or promotes products, services or websites or repeats previous comments will be removed.