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Nutrimix joins PM’s Eid/ Emancipation staple discounts

Monday, July 28, 2014

It seems the spirit of giving is spreading as Nutrimix Flour Mills on Friday announced temporary 20 per cent price reduction on its premium grade and Country Pride brands of flour in celebration of Eid-ul-Fitr and Emancipation Day. This came one day after Prime Minister Kamla Persad-Bissessar’s announcement a “gift to the nation” of a temporary 20 per cent reduction in prices of select brands of flour, rice and oil. 

Persad-Bissessar, addressing last Thursday’s post-Cabinet media briefing, announced that effective July 26 to August 1, there will be a 20 per cent discount on Ibis brand all purpose flour (2kg, 10kg); Hibiscus brand all purpose flour (2kg and 10kg), Lotus brand of all purpose, whole wheat, bakers and cake flour (2kg and 10kg), Good N’ Natural brand of whole wheat flour and Lotus brand soya bean oil (all sizes – 500ml, 900ml, 1.5 l, 3l, 5l and 17.25l). 

Additionally, Lotus brand rice (all sizes – 1kg, 2kg, 4kg and 9kg), Cuisine brand all purpose flour 2kg and Club Select all purpose flour 10 kg have also been discounted. This announcement followed the Prime Minister’s announcement of discounted the prices of flour, rice and soya bean oil before Christmas 2013. Prior to that, she announced Government’s decision to remove VAT from more than 7,000 items in 2012.

Yesterday Nutrimix vice president Ronnie Mohammed, in a media release, announced that the effective last Friday until August 1, the prices of Nutrimix premium grade and Country Pride 2kg and 10kg packages will be reduced. Mohammed, in the release, said, “We kindly ask all stakeholders along supply chain that they pass on this significant savings to customers.” He also extended Eid Mubarak and Emancipation Day greetings to the nation. 

On Friday, some supermarkets made the prices changes on the brands identified by Persad-Bissessar on Thursday, even though it was to take effect from July 25. At MS Food City, located at SS Erin Road, Debe, Southern Food Basket and Massy Stores, Marabella branch, the price changes were made. However an official at MS Food City said there was no rush for the discounted products on Friday. 

“It was slow today. The price changes were made, but did not have much customers coming in to say that there was a rush for flour, rice and oil,” the official said. It was the same situation at Massy Stores, Marabella. Manager Nicole Rodriguez said recorded normal sale on Friday. However, Rodriguez hastened to add that this may change. 

“Maybe over the weekend, it would have more (demand). It is only the 25th, so you would find more (purchases) over the weekend. Yes, we have enough stocks for the rush. All the prices changes have been made already,” she said. At Xtra Foods, Chaguanas, there was a demand for the discounted products. Yesterday an Xtra Foods, an official said customers came in and asked for the discounted products, but there were none in stock at the Chaguanas Main Road branch.

The official said stocks have been ordered from National Flour Mills (NFM). “We are waiting on delivery from NFM and  we should get that by tomorrow (Friday). I guess there has been a backlog of requests for the product now that there will be a demand. Customers have been coming in and asking for the brands. But we do not normally carry all of the brands of flour, rice and oil like Lotus. In Arima and Grand Bazaar, we have it, but we do not carry here in Chaguanas. We are waiting of delivery tomorrow (Friday),” the official said. 


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