KINGSTON, Jamaica–Digicel yesterday announced that it has acquired majority ownership and control of St Lucia-based International Media Content Ltd, parent company of regional sports broadcaster, SportsMax, and North American broadcaster CEEN-TV, for an undisclosed sum.
Under the terms of the deal, the founder and a number of the lead principals will continue to have an ownership stake and be involved in the day-to-day running of the IMC operation. Currently available in 23 countries across the Caribbean, SportsMax is the Caribbean's first and only indigenous 24-hour dedicated sports cable channel featuring a mix of international, regional and local sports content.
Its large inventory of coveted content includes the Barclays Premier League, UEFA Champions League, West Indies cricket, the Indian Premier League and the IAAF Grand Prix.The move to acquire IMC/SportsMax comes on the heels of Digicel's entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.