The Tourism Development Company Limited (TDC) has launched a T&T Travel Agent Specialist Programmeto promote awareness and visibility of the country's product to travel trade professionals.
The program is designed to identify, engage and educate travel trade professionals by covering key components of T&T's destination profile–including accommodations, culture, festivals, cuisine and eco adventure–as well as important niche markets, such as multi-generational travel, spa and wellness, romance, diving, destination weddings and honeymoons, birding, soft adventure, and other specialized product offerings. Programme participants are then encouraged to record their bookings on the website to become eligible for prizes.
All website activity will be monitored in real time, and the agents securing the most bookings to T&T per month and per quarter throughout the year-long programme will be eligible for a variety of rewards.
"We are extremely pleased to implement this programme and partner with travel agents to raise the profile of our destination, while at the same time driving direct sales. The Trinidad & Tobago Travel Agent Specialist Programme is a key strategic initiative of the Tourism Development Company for positioning Trinidad and Tobago as a top-of-mind vacation destination in our primary source travel market," said Warren Solomon, general manager of Marketing at the TDC.
Tim Grace, principal of the Travel Marketing Network (TTMN), the marketing arm of T&T's US marketing and public relations agency of record, Cheryl Andrews Marketing Communications (CAMC), said; "The travel trade is a critical link between Trinidad and Tobago and its visitors. This year-round online programme and the complementary print initiative will help agents to sell the dual-island nation more efficiently and enable them to target the key niche markets which are so vital to tourism growth."