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C&W and WhatsApp sign partnership
MIAMI—Cable & Wireless (C&W) and WhatsApp have entered into a strategic marketing partnership. A first for the Caribbean, this exciting deal offers C&W customers access to the full range of WhatsApp features across the company’s networks. As a result of this partnership, C&W will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months.
Cable & Wireless’s brands—Flow, BTC, and LIME—are currently the only officially authorised providers of WhatsApp data bundles in the Caribbean region.
The agreement between Cable & Wireless with the world’s leading mobile messenger application, WhatsApp, highlights C&W’s commitment to bring the best value to customers through strategic partnerships. “Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorised service providers to ensure customers have access to world-leading services on their devices, running on the region’s best networks,” said John Reid, C&W’s consumer group president.
“We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family,” said Brian Acton, co-founder of WhatsApp.
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