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Europe’s top tour operators to visit T&T
The T&T delegation at the World Travel Market (WTM) in London completed its series of meetings with international travel trade professionals, airline representatives and global tourism stakeholders yesterday. As a result of those talks, a leading company in the travel and tourism industry in German-speaking countries has expressed interest in selling destination Trinidad.
Tourism Minister Shamfa Cudjoe and other officials met with executives of the international travel company to discuss plans to bring more than 100 of Europe’s top tour operators to Trinidad in 2018.
While more than 40 per cent of Trinidad’s visitors come from the United States, the new marketing thrust is to diversify the current source market pool to attract visitors from non-traditional source markets.
Cudjoe gave the international travel company a commitment to further the relationship and expressed excitement about the upcoming opportunity to showcase Trinidad.
“This is exciting because we are expanding our offerings. Tobago gives you that quintessential Caribbean experience, but Trinidad has a big chunk of South America in it,” she said.
Held annually at ExCel London Building, United Kingdom, WTM is the most important platform in the world for the travel industry and is visited by more 51,000 members of the international tourism industry.