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IDB launches Unfollow campaign

Friday, November 24, 2017
Thomas Bermudez, IDB Country Representative, speaks with Carina Cockburn Principal Operations Specialist, after the ceremony to launch the Unfollow Campaign, at IDB’s St Clair Avenue headquarters, Port-of-Spain, yesterday.

The Inter-American Development Bank (IDB) wants to deepen its footprint in T&T and yesterday launched the Unfollow campaign.

Tomas Bermudez, IDB Country Representative for T&T said the launch of the campaign would enable IDB to reach out to individuals to find out what they think about the future of their country.

The launch took place at IDB'S St Clair Avenue headquarters in Port-of-Spain yesterday.

Bermudez said while the IDB typically provides funding for big projects, those projects have an impact on the individual.

He added that the campaign would be able to find out from the individual for instance, how the repair of a road assisted them in having an improved lifestyle.

The campaign will be executed using Unfollow digital booths which would be located in City Gate.

Asked how much the campaign is likely to cost, Bermudez said it would not cost much, but he did not disclose a specific figure.

He said the campaign would target the public and not a specific group.

Bermudez pointed out that the campaign is aimed at shifting the focus of how the IDB is perceived.

He said the IDB would be present at Start-up weekend and would be awarding US$10,000 to one deserving project.

Bermudez noted that T&T is the only island in the Caribbean where the initiative is being launched.

At yesterday's ceremony the Unfollow banner was officially launched to mark the start of the campaign.


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