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Local Bath & Body company cops top prize in LINK-Caribbean competition

Monday, December 4, 2017
Winners Shenelle and Janelle Hills-Fife of De Jeunesse Bath and Body products receive their $5,000 cheque from Gerard Thomas LINK-Caribbean Project Officer and Melissa Brathwaite, LINK-Caribbean’s Programme Assistant from Caribbean Export.

Trinidad–based De Jeunesse Bath and Body Products has copped the top prize in this year's LINK-Caribbean Pitch Competition.

The company which manufactures natural bath and body products was adjudged the winner at the event held at the Hyatt hote in Port-Of-Spain, beating five other competing firms to walk away with US $5,000.

CEO Shenelle Hills-Fife said, “We are overjoyed but we also realized that it does not matter what kind of company you have."

She urged fellow business-owners, "If you show your passion, demonstrable evidence that the business can work and get feedback from customers, then you are in business — if not, it is a hobby."

Hills-Fife said they planned to use the funds to purchase equipment that will triple their current production capacity.

Hills-Fife said this was the start as they intended to apply for the US $25,000 LINK-Caribbean Investment Readiness Grant and even the Co-Investment Grant given the increased interest of investors in the company.

The 5-5-5 Pitch Campaign is the latest initiative of LINK-Caribbean's effort to find more "investable businesses or deal flow” for the region’s Angel Investor networks.

The competition allows five entrepreneurs to pitch their businesses to a panel of five investors, with the top business receiving the cash award.

Manager of Competitiveness and Export Promotion at the Caribbean Export Development Agency, Chris McNair said, "We decided to run this initiative to raise greater awareness around the LINK-Caribbean programme and to ultimately spur a more buoyant angel investment ecosystem within the region.”

The LINK-Caribbean campaign is set to continue in the Bahamas, Grenada, and Saint Lucia in 2018 and interested entrepreneurs are encouraged to submit applications via their website.



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