Last Thursday, Kimberly Baptiste became Kimberly Baptiste Norgriff.
While many brides look forward to a lavish ceremony, surrounded by their friends and family, her marriage to Keishaun Norgriff was completed at the Red House in Port-of-Spain as the couple thought it better to have a simple wedding so that they could invest further in their budding businesses.
However, the Tabaquite-born civil engineer explained that this emphasis on future investment has been a hallmark of their relationship since it began five years ago.
“Even from the beginning of our relationship, when he started investing in the relationship, I would be like, I rather we do this for our future instead of doing these things. So we didn’t have the typical meet and court and wine and dine. We actually met on Tinder during the pandemic,” Baptiste Norgriff told the Sunday Business Guardian in a phone interview, the day before her wedding.
She recalled that their first physical date was a simple sushi dinner at her one-bedroom apartment after picking up her future husband from quarantine.
“You couldn’t go to restaurants back then, but that’s how we started dating. Very humble, very simple, and he didn’t have to spend a lot of money, because of the circumstances at the time, and then when it was time for him to spend money, we were already serious. And, you know, we decided that, hey, let’s invest in our future,” she said.
The two developed shared goals in business since then, although Baptiste Norgriff had already started her first business while preparing to furnish her home. She realised, despite being an engineer holding a senior position in a state agency, that she was still falling short in her attempts to achieve those dreams.
“I always knew that I wanted to have a business. I just didn’t know how to get the business. I was about to buy a house in 2020, and I wanted my house to look beautiful, like a Pinterest house. But even as an engineer with a management role I still couldn’t finish my house. I was still struggling. So I started to look for solutions to have nice things for your homes that look very luxurious, but it’s also affordable for the average person. And that is kind of starting my first business, Handy Housewife, just looking for an affordable luxury that the regular person could buy,’ she said, detailing the road to starting her first business, which provided affordable yet luxurious home products.
Her husband began supporting her by investing in the brand, but was initially aiming to emulate her by buying a home of his own. However, the couple revised that approach and invested in an income-earning property instead.
“The money that he had put aside for his home, he invested in the business. And then I was well, you’re supposed to buy a house. Let’s not. Don’t buy a house. Let’s get our income property. So we were looking for apartment buildings or things likely to generate income. So that’s how we ended up buying Coastal Oasis, because it was a case of let’s make the sacrifice and let’s plan for our future. So that’s just how our relationship adapted. “
The success of Handy Housewife as well as her husband’s support gave Baptiste Norgriff the confidence to leave her job after becoming pregnant and the couple have not looked back.
Handy Housewife has evolved from a business operated out of Baptiste’s home into a physical store and successful website operation.
In the past year, the couple has expanded their reach even further through the launch of a clothing line: HONI label.
“After a year together I got pregnant, and I told him I’m going to leave my job when I make the baby. Said I want to be a stay-at-home mom and since then, I’ve been full-time in business. Shortly after we had the baby, we started our second business. We bought a property in Tobago, and fully renovated it. Coastal Oasis is in Tobago, and we started doing rentals like for the tourism industry,” she said. Coastal Oasis has also consistently done good business for the couple.
She said all of her business stayed in line with providing a luxurious feel at a price the average man could afford. That is why she came up with the idea for HONI label. The clothing line was an immediate success, selling out within 24 hours of its launch and surpassing the couple’s revenue targets in just six months of operations.
Baptiste Norgriff attributed her mindset of sacrifice to her upbringing and the success of her parents, who achieved a lot despite humble beginnings.
The newly married Baptiste Norgriff explained she got her eye for business from her father, who seized opportunities as a farmer and became successful.
His vision carried on to her, and she has also found success with the clothing line despite facing challenges along the way.
Baptiste Norgriff said she had to take a step back from Handy Housewife to help push the clothing line, particularly given her personal involvement with the design.
“It’s actually creating my own brand. I am responsible for design from sampling the clothes to making sure I choose the right fit. I have to do the edits, sometimes, three, four times on a pants to make sure I get it right too,” she said.
But she admitted the foreign exchange situation has created challenges for the couple.
“We recently went to get bank accounts with Republic Bank, and with the foreign currency situation, they would issue us US$500 (per credit card). So what we have to do is go in the bank and request to do a wire transfer. And it is not always guaranteed. Sometimes I have to go back three to four times in the bank. I have to be playing hide and seek with my suppliers, and (tell them), I don’t have the US. So we’re paying piece, piece, piece, you understand, and really slowing down the business because the business is growing, but I don’t have the US to grow with the business,” said Baptiste Norgriff.
Fortunately for the couple, their suppliers have shown a level of understanding concerning the challenges faced in Trinidad and Tobago.
Either way, the couple is eager to push forward together, making sacrifices now to facilitate investments in the future.
