Tonight is Dimanche Gras, the precursor to the culmination of the Carnival season with Parade of the Bands.
The feedback coming over the past few weeks has been positive.
The government has boasted about sizeable attendance at Carnival events and tourist arrival numbers, while many popular fetes still commanded large audiences with diverse presentations.
That evidence suggested the season placed initial uncertainty in the rear view mirror.
That uncertainty was partially due to the tensions in Venezuela in late December and early January, but largely due to government policy change,s which directly impacted event promoters.
Advocate for the T&T Promoters Association (TTPA), Paige de Leon, explained to Sunday Business Guardian that while the show went on, it was more due to the creative industry’s drive to push through in spite of those obstacles.
“This season has required event producers to become even more creative and more resourceful and more resilient than they usually have to be when they have to produce a very hectic, short, intense season. It’s been a challenging season,” De Leon summarised,
In that regard, the TTPA is calling on the government to meet with the Carnival stakeholders as soon as possible so that the challenges faced in 2026 would not be as glaring in an even shorter season set to come in 2027.
“When the post mortems are done, some are being done now, and there will be many more post mortems done, the Trinidad and Tobago Promoters Association has maintained a position of lobbying for sincere and genuine collaboration,” she said, adding,
“The reason for the wording, sincere collaboration is because everybody who operates in an environment wants to do so in a way that facilitates good relationships.”
De Leon said the association wants to have more consultative discussions with the government and other stakeholders.
“These discussions, I think now, are going to be forced to be done much earlier than we have been traditionally doing in the past, because in order for us to find the solutions, time and grace needs to be taken and given to all parties so we can figure out a way forward that better facilitates the business of culture, the business of tourism, the business of events,” she continued further.
She said for the business of culture, tourism and events to continue while satisfying some of the concerns and the challenges raised by various quarters of the society involves lobbying that is a political effort, a social effort and a business effort.
The main challenges faced by the promoters were related to the decision to increase the cost of alcohol, as well as the ban on the use of various sporting venues for fetes, as a result of noise pollution complaints that left several promoters scrambling for venues at a late stage in their planning process.
She said, “It was managed with tremendous difficulty. And so, I began the interview by giving you an honest rendering of the season. It has been a challenging one, and the event production sector has had to be very resilient. They’ve had to be resourceful, and they have had to be nimble, which is a call that isn’t made of all businesspeople who wish to survive.”
Some of these challenges proved too much for many events leading to cancellations and postponements.
Others were executed on a smaller scale but de Leon explained while those that were executed near to previous incarnations may have appeared to be successful, promoters recorded significant losses across the industry.
“I think the question you’re asking is, have there been losses? There have been losses, yes. Because of all of the factors that I would have outlined, as well as other factors,” she said.
Ticket Federation confirmed that no fewer than 40 events that appeared on its Carnival calendar in 2025, did not find a space in its 2026 events list.
One such promoter who did find space for his events was Randy Glasgow, but he found solace in the fact that he was able to contribute in other aspects and events.
“We were not lucky in getting venues for one reason or the other. Ladies Night Out, Comedy and Chutney and decided we will sit this Carnival out until getting a call to market both villages and take over the running of John Cupid Carnival Village from day 2 until end on January 28,” said Glasgow, “Very wonderful experience and I’m taking this time to thank Minister Michelle Benjamin and the chairman and deputy chairman of National Carnival Commission. We are also lending marketing support to Dimanche Gras and Machel.”
Glasgow’s situation underlined the pivots many promoters had to make, and de Leon explained not all would have found avenues like Glasgow.
“Every event would have had a different tolerance for absorption of those shocks, right? It’s like any economic shock, you have to manage the needs of the client and the expectation of the client, which is more important when it comes to Carnival.
“People have an expectation of a certain quality of product, particularly when they are consuming aspirational products, which we consider to be the high-end all-inclusives and the high-end mas bands.
But even the tier below that, the expectation of quality is very high, and so managing that expectation, which is key to brand continuity, alongside managing the economic shock, was a difficult transition that had to be made, and naturally it would have netted losses,” said de Leon.
“Each event would have had to do a tremendous amount of manoeuvring to keep the brand promise, but also to treat with the realities that they faced, i.e. changes in venue, the inability to manage regulatory hurdles on the basis of that, as well as the hike in alcohol prices, general increase in prices for services, for goods, for imports, it overall redounds to the ability of this producer to still give you a good quality product. So it has been a very difficult challenge.”
She said the meeting with the government was crucial to help maintain T&T’s status as the Mecca of Carnival, as the local event has remained a standard bearer for many Carnivals around the world. De Leon added that the conversation concerning cost in the economic climate was also important in that regard.
“Any decrease in economic activity creates challenges for all of the people up and down the value chain, and that’s a reality that we do have to face. And in the private sector, the job is always to assess your product, assess its viability, and tweak, change and amend to ensure that the business can still continue.
“So that’s the mode that many event producers are currently in, an assessment of the environment, so that whatever changes need to be made can, in fact, be made in a way that is professional and that continues to support the growth of brand T&T as the premier event destination of the Caribbean,” she said.
De Leon reminded that Carnival is very much a national festival, which required holistic consideration.
“We’re really looking forward to people coming out and supporting and being a part of our national festival, which we all love and which we all want to ensure continues to be that beautiful, flagship, unique value proposition of our country T&T.
“We don’t want to dilute or lose the magic that is our Carnival,” she said, noting that other countries have founded major festivals that work given cultural importance, drawing direct example to the running of the Bulls in Pamplona, where citizens based there often have to seek alternative accommodation for the event.
She stressed that the promoters do not intend to be disruptive but urged that the discussion take the wider economic impact of Carnival into consideration.
