When the late French fashion designer and businesswoman Coco Chanel said “I wasn’t born with power – I stitched it by hand, one thread at a time,” she may as well have been referring to Siparia seamstress, Abena Medina.
Medina, the owner of Abena The Sewing Factory, is intent on building a literal factory in her community, and told Business Guardian, “I am not going to stop until I get it.”
She envisions a place where people can get custom-made clothing, alterations done, as well as the option of learning to sew. Medina currently teaches sewing and does a bit of custom-made clothes on a small scale, but she is committed to preventing the art of sewing from dying on her watch.
“Sewing is something that is not as common as it used to be years ago, with all the ready-to-wear options on the market. I really do enjoy imparting the knowledge of sewing to others, and being able to create employment for other people as well is something that would give me a very big sense of fulfilment.”
Eight year ago, the 30-year-old had difficulty securing a job, and decided to take a chance on something she already knew how to do. Her investment? A sewing machine, time, and a skill handed down to her by her mother.
“Since I started the feedback has been tremendous. I had a lot of people who needed stuff altered and who wanted specific garments made and they started reaching out when I started to put myself out there. I realised it’s actually a sustainable way I could maintain myself and have a source of income.”
In addition to referrals, she started advertising on social media to widen her reach: Facebook, Instagram, and most recently TikTok.
“There were a lot of people who didn’t know that I did this. So now that they know, they come to me to get their stuff done.”
Medina said when she was about ten, she started sewing clothes for her dolls. Eventually, her mother started teaching her the correct way to make clothes for people.
“She taught me the process of patterns, how you apply the patterns to the fabric and you add the little darts for shaping. And I just decided that the I wanted a dress for myself.”
She experimented and when she got good at it, her mother taught her how to do more intricate things.
“I just kept at it because I didn’t really have siblings to play with.”
Throughout her Fyzabad Anglican Secondary school life, she was the go-to person for sewing.
“I was always a very creative person, and those who knew me from school, when I actually started the business, they reached out and they decided to give me a try and a lot of them still are my customers now.”
Just as her mother taught her, Medina is committed to giving her students a solid foundation before she moves on to anything more advanced.
“I try to make it as simplified as I can. I designed the classes in a way that I would have wanted when I was starting off. Sewing has so many different aspects to it, and I want my students to remember the process.”
Her in-person courses are four weeks long, one day a week, with each session running for about three hours. But she said she has been getting a lot of interest from people, mostly along the East-West Corridor.
“So I am in the process of creating an online version of the course, which I am hoping to launch for the July-August vacation.”
She still finds time to do mainly formal custom pieces, although she doesn’t take on too much of it.
“Making something from scratch is not cheap, and I think people would rather pay money to make something to go to a wedding, graduation, simple wedding dresses with minimal beading, or something for like a birthday outfit as opposed to just an everyday outfit.”
And she also has a dedicated customer in the Anglican priest in Siparia, whose clothes she sews.
“And right now I also have some graduation sashes to do.”
She said she is learning, by trial and error, how to run The Sewing Factory efficiently, and is in the process of restructuring how she does things.
“I was doing everything kind of helter-skelter. I am a little bit more selective on what I actually take on, and I try to book the time well so that I can actually have a life.”
She understands that a full-fledge factory will take time and dedication, and learning to be patient, all the while keeping the big picture in view.
“And so far, I must say, things are falling into place. Of course, you know, it has been a struggle when you’re trying to grow something from scratch, and going from absolutely having no idea to what I’m doing to now having this clear picture. But I’ll get there.”
