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Generation Lion celebrates ten years of J’Ouvert

Tuesday, February 25, 2014
Carnival 2014
One of the limited edition Generation Lion masks.

For thousands of masqueraders, J’Ouvert is the heart and soul of Carnival. Three groups that share this notion are Generation Lion, LiveArt Bistro and Jouvay Ayiti.


This year marks ten years of the Generation Lion brand which includes the historic J’Ouvert band and Generation Lion magazine. For the anniversary year, the team plans a number of events including special Hall of Fame events for T&T heroes; niche concerts in spectacular locations; and a constant release of Lion merchandise. This year the brand will be re-launched to both local and international audiences. 


The year, however, begins with the Generation Lion J’Ouvert band, called Dawn/mudlight and it is a $400, all-inclusive, premium drinks experience, serving breakfast on the road with comforting security, and a water-truck soak-down to get revellers ready for Carnival Monday. 


A release from the band said in celebration of its tenth anniversary the band is pulling out all stops to live up to its tagline of ‘the most magical Jouvay on the road’. 


Since its inception in 2004, the band re-introduced masking to the streets with its own conceived and sculpted, collector’s-item lion masks moulded by local artist Sheldon Clemendore. The masks were used in 2004 to launch T&T Carnival on NBC in New York and Toronto by TIDCO. The masks have been such a spectacle that foreign news crews and filmmakers regularly film the band on the road. 


Bandleader Rubadiri Victor has also collaborated with some of T&T’s best photographers, like Kerron Riley, to create spectacular photo-shoots based on the masks and themes of the band. These images have found their way into international art gallery shows and magazines. Victor has even developed a form of filmmaking he calls “Jouvay Filmmaking” based on the way the photo shoots of the band are conducted. After Carnival he plans to release a series of the films shot in this manner—including the one to be shot this year. 


For the tenth anniversary, the Generation Lion team is taking J’Ouvert right back to its roots and into the future. On the road they will be mixing the “old” with the “new”. 


Committee member Rocklyne Cornwall said in the release, “We’re giving people a totally awesome musical experience and jump. On our 40-foot trailer will be DJ Joy Juice providing New School Soca, whilst DJ Taurus Movement will provide Old School Soca mixes. International DJs will bring international Electronica and Afro-Beat music mixes on the road. Live performers and a rhythm section will complete the music picture. On top of this, jumping with us this year are the top female and male models of Elle Model Management. We’re looking great before we even start.” 


Cornwall continued: “We are also rebooting our signature collector’s item lion masks in hundreds of hand-done variations. Revellers can also choose between metallic gold and silver body paint along with mud and blue paint. We will be producing a series of collectible T-shirts as well as postcards and collectibles.”



For further information on Generation Lion Jouvay contact: Rubadiri Victor (797-0949); Jhunean (764-9403); Richard (735-7392); Tarek or Johanon of Bliss Entertainment (333-2231 or 480-7417); Akins, Cipriani Labour College (362-7707 or 773-5436); Brizan (357-0107); Salorne (773-6890); Evita and Elle Model Management (352-6885).



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